CMNS 110 Exam Questions and Answers Latest Update Graded A+
Judgement of Thamus - Answers -King Thamus judges Theuth's invention of writing to be a burden to
society believing that those who acquire it will cease to exercise their memory and become forgetful.
Thamus is considered that people will write. Radical technologies create new definitions of old terms
without our conscious being aware. Thamus pointed out that inventors cannot grasp the bias in their
inventions (social, psychological, and ideological). NEW TECHNOLOGIES ALTER THE STRUCTURE OF OUR
INTERESTS: THE THINGS WE THINK ABOUT AND THINK WITH
Neil Postman - Answers commentator on Judgement of Thamus. every technology has both good and
bad effects within a society. we are surrounded by prophets who see only what new technologies can do
and are incapable of imagining what they will undo. there are winners and losers when new
technologies are introduced.
Monochronic Time - Answers doing one thing at a time. tangible. it is learned. oriented to tasks,
schedules, and procedures con: time is unpredictable
Polychronic Time - Answers doing many things at once. stresses involvement of people and completion
of TRANSACTIONS rather than adherence to preset schedules. people oriented, family centered. con:
centralization of power, one person surrounded by all the people they are doing business with.
Secondary orality - Answers orality based on the use of a literary medium.While it exists in sound, it
does not have the features of primary orality because it presumes and rests upon literate thought and
expression, creates a larger group sense - can link to global village
Marshall McLuhan - Answers taught at the Toronto school of communication. developed the medium
theory but was more interested in examining the world of the media but never had the inclination to
develop the structure of a theory
Clever Hans - Answers Wilhelm von Osten's horse. von Osten taught high school mathematics. decided
to teach his horse to count. Clever Hans learned how to tell time, arithmetic, and to recognize photos
and people. Story spread through Germany, Carl Stumpf came with seven scientists to prove Clever Hans
was a phony. They asked von Osten to leave the barn and asked the horse questions. Clever Hans would
get the questions right. When they asked Clever Hans a question none of them knew the answer to and
Clever Hans failed. Oscar Pfungst discovered that the scientists were unconsciously giving off physical
cues. RESULTS: Clever Hans knew how to read body language well. people can unconsciously
communicate information to others by subtle movements (nonverbal communication)
Monological Model (of communication) - Answers one way movement from an identifiable sender to
one or more receiver. (Ex: lecture) transferred through space from one agent to another by means of
communication medium such as speech or writing. linear model is precise, basic, and direct.
Hot Media - Answers high in resolution, low in participation. tightly scripted arrangements.
, Cool Media - Answers high in participation. low definition. often requires interactivity to complete the
experience.
Primary Orality - Answers solely spoken words, not touched by any form of writing or print. Words have
no meaning even when they represent a visual context. general language is a mode of action in a
primary oral culture
The Global Village - Answers writing fragments the bonds of belonging that are essential to the oral
culture. Secondary Orality creates process of "retribalization" to reestablish bonds of community that
were driven apart in previous forms of orality. Verbal activity/orality is being mediated secondarily
through media. people learn about other cultures = more tolerant. similar aspirations and concerns =
cohesion.
Medium is the Message - Answers medium that shapes and controls the scale and form of human
association and action. the content of any medium blinds us to characteristics of the medium. the
medium is essential in nature, affects the nature of the message and how it will/can be received.
different media favors some messages over others and affects what medium messages will be sent with
and how those messages will be received. ex: we do not broadcast pictures via radio.
Greeks and Language - Answers Greeks Corux and Tisseus gave lessons and taught people how to argue
in court to gain their land back from the tyrant control. Argued language was a way to persuade, proving
possibilities not necessarily the truth.
Hockett's Design Features of Language - Answers vocal/auditory channel, rapid fading,
interchangeability, semanticity, arbitrariness, displacement, productivity, tradition, prevarication,
reflectivity, conccatenation, medium transferability. (VCM PARTS DRIP)
George Herbert Mead - Answers Chicago professor, believed in the tabula rasa or blank slate, through
relations with other individuals you develop the self. the individual as a result of his relations to that
process as a whole and to other individuals within that process.
Significant Other - Answers Mead's idea where you see yourself through someone close to you's
perspective. worry about what they would think of you doing certain behaviors.
Generalized Other - Answers regulate your conduct where you think what SOCIETY will think of you.
Internal dialogue. final stage in the childhood process
Mead's Process of the Self - Answers I - doer, instinctive being. internalized set of attitudes of the others
Me - receiver, internalized sense of what others perceive of what I do/expectations of society
Myself - consciousness, self-consciousness, awareness of self, the ability to imagine oneself in
interaction
Judgement of Thamus - Answers -King Thamus judges Theuth's invention of writing to be a burden to
society believing that those who acquire it will cease to exercise their memory and become forgetful.
Thamus is considered that people will write. Radical technologies create new definitions of old terms
without our conscious being aware. Thamus pointed out that inventors cannot grasp the bias in their
inventions (social, psychological, and ideological). NEW TECHNOLOGIES ALTER THE STRUCTURE OF OUR
INTERESTS: THE THINGS WE THINK ABOUT AND THINK WITH
Neil Postman - Answers commentator on Judgement of Thamus. every technology has both good and
bad effects within a society. we are surrounded by prophets who see only what new technologies can do
and are incapable of imagining what they will undo. there are winners and losers when new
technologies are introduced.
Monochronic Time - Answers doing one thing at a time. tangible. it is learned. oriented to tasks,
schedules, and procedures con: time is unpredictable
Polychronic Time - Answers doing many things at once. stresses involvement of people and completion
of TRANSACTIONS rather than adherence to preset schedules. people oriented, family centered. con:
centralization of power, one person surrounded by all the people they are doing business with.
Secondary orality - Answers orality based on the use of a literary medium.While it exists in sound, it
does not have the features of primary orality because it presumes and rests upon literate thought and
expression, creates a larger group sense - can link to global village
Marshall McLuhan - Answers taught at the Toronto school of communication. developed the medium
theory but was more interested in examining the world of the media but never had the inclination to
develop the structure of a theory
Clever Hans - Answers Wilhelm von Osten's horse. von Osten taught high school mathematics. decided
to teach his horse to count. Clever Hans learned how to tell time, arithmetic, and to recognize photos
and people. Story spread through Germany, Carl Stumpf came with seven scientists to prove Clever Hans
was a phony. They asked von Osten to leave the barn and asked the horse questions. Clever Hans would
get the questions right. When they asked Clever Hans a question none of them knew the answer to and
Clever Hans failed. Oscar Pfungst discovered that the scientists were unconsciously giving off physical
cues. RESULTS: Clever Hans knew how to read body language well. people can unconsciously
communicate information to others by subtle movements (nonverbal communication)
Monological Model (of communication) - Answers one way movement from an identifiable sender to
one or more receiver. (Ex: lecture) transferred through space from one agent to another by means of
communication medium such as speech or writing. linear model is precise, basic, and direct.
Hot Media - Answers high in resolution, low in participation. tightly scripted arrangements.
, Cool Media - Answers high in participation. low definition. often requires interactivity to complete the
experience.
Primary Orality - Answers solely spoken words, not touched by any form of writing or print. Words have
no meaning even when they represent a visual context. general language is a mode of action in a
primary oral culture
The Global Village - Answers writing fragments the bonds of belonging that are essential to the oral
culture. Secondary Orality creates process of "retribalization" to reestablish bonds of community that
were driven apart in previous forms of orality. Verbal activity/orality is being mediated secondarily
through media. people learn about other cultures = more tolerant. similar aspirations and concerns =
cohesion.
Medium is the Message - Answers medium that shapes and controls the scale and form of human
association and action. the content of any medium blinds us to characteristics of the medium. the
medium is essential in nature, affects the nature of the message and how it will/can be received.
different media favors some messages over others and affects what medium messages will be sent with
and how those messages will be received. ex: we do not broadcast pictures via radio.
Greeks and Language - Answers Greeks Corux and Tisseus gave lessons and taught people how to argue
in court to gain their land back from the tyrant control. Argued language was a way to persuade, proving
possibilities not necessarily the truth.
Hockett's Design Features of Language - Answers vocal/auditory channel, rapid fading,
interchangeability, semanticity, arbitrariness, displacement, productivity, tradition, prevarication,
reflectivity, conccatenation, medium transferability. (VCM PARTS DRIP)
George Herbert Mead - Answers Chicago professor, believed in the tabula rasa or blank slate, through
relations with other individuals you develop the self. the individual as a result of his relations to that
process as a whole and to other individuals within that process.
Significant Other - Answers Mead's idea where you see yourself through someone close to you's
perspective. worry about what they would think of you doing certain behaviors.
Generalized Other - Answers regulate your conduct where you think what SOCIETY will think of you.
Internal dialogue. final stage in the childhood process
Mead's Process of the Self - Answers I - doer, instinctive being. internalized set of attitudes of the others
Me - receiver, internalized sense of what others perceive of what I do/expectations of society
Myself - consciousness, self-consciousness, awareness of self, the ability to imagine oneself in
interaction
