UNIT 1 - AC2.2 Questions with Solutions
How can radio adverts be used as a method for campaigns for change? Correct Ans-
campaigns can use this platform to promote their campaign either between songs or have a
small talk session with the radio, can promote their campaign by playing their ad or simply
having the radio encouraging people to donate
How is using radio adverts effective? Correct Ans-You can arrange specific time slots to
reach your specific target audience, due to people mainly hearing the radio in the car it can
start conversations with whoever is in the car as this is what is on to focus on
What are limitations of using radio adverts? Correct Ans-People may not pay attention to
it due to being distracted by things such as their phone or could turn over the channel, due to
it not being visible many may struggle to emotionally connect and lost interest in the ad, if it's
emotive then the audience may find it too upsetting and therefore view the campaign more
negatively which will damage the campaign
What are examples of campaigns which have used radio advertisements? Correct Ans-
West Midlands police used it in their 'Casualty Reduction Scheme' which was to target drivers
and done in spot airtime to reach their target audience, used emotive language and sound
effects which made it effective and emotive, ad was successful as it reached around 1.2
million from multiple age ranges and had a 48% prompted recall shows how using radio ads is
effective in order to promote a campaign
What are events as a method for campaigns? Correct Ans-Used as a media method as
campaigns for change can host these to raise awareness and get people involved, events can
How can radio adverts be used as a method for campaigns for change? Correct Ans-
campaigns can use this platform to promote their campaign either between songs or have a
small talk session with the radio, can promote their campaign by playing their ad or simply
having the radio encouraging people to donate
How is using radio adverts effective? Correct Ans-You can arrange specific time slots to
reach your specific target audience, due to people mainly hearing the radio in the car it can
start conversations with whoever is in the car as this is what is on to focus on
What are limitations of using radio adverts? Correct Ans-People may not pay attention to
it due to being distracted by things such as their phone or could turn over the channel, due to
it not being visible many may struggle to emotionally connect and lost interest in the ad, if it's
emotive then the audience may find it too upsetting and therefore view the campaign more
negatively which will damage the campaign
What are examples of campaigns which have used radio advertisements? Correct Ans-
West Midlands police used it in their 'Casualty Reduction Scheme' which was to target drivers
and done in spot airtime to reach their target audience, used emotive language and sound
effects which made it effective and emotive, ad was successful as it reached around 1.2
million from multiple age ranges and had a 48% prompted recall shows how using radio ads is
effective in order to promote a campaign
What are events as a method for campaigns? Correct Ans-Used as a media method as
campaigns for change can host these to raise awareness and get people involved, events can
