Website Evaluation- Understanding the
Principles of Website Development
Contents
Introduction ............................................................................................................................................ 3
Purpose of the Intel’s Website................................................................................................................ 3
Target Audience of Intel ......................................................................................................................... 4
Purpose of the AMD website .................................................................................................................. 4
The target audience of AMD ................................................................................................................... 4
Requirements for both websites ............................................................................................................ 5
Does Intel meet the website requirements? .......................................................................................... 5
User friendly........................................................................................................................................ 5
Consistency ......................................................................................................................................... 6
Navigation ........................................................................................................................................... 6
Responsiveness ................................................................................................................................... 7
Bandwidth of the website ................................................................................................................... 7
Customisability .................................................................................................................................... 7
Does AMD meet the website requirements ........................................................................................... 8
User friendly........................................................................................................................................ 8
Consistency ......................................................................................................................................... 9
Navigation ........................................................................................................................................... 9
Responsiveness ................................................................................................................................... 9
Bandwidth of the Website ................................................................................................................ 10
Customisability .................................................................................................................................. 10
Intel’s use of website principles............................................................................................................ 10
Usability: ........................................................................................................................................... 10
White Space and Layout: .................................................................................................................. 11
Accessibility: ...................................................................................................................................... 12
Navigation: ........................................................................................................................................ 12
Typography: ...................................................................................................................................... 13
Alignment:......................................................................................................................................... 13
Clarity: ............................................................................................................................................... 14
Consistency: ...................................................................................................................................... 14
Accuracy: ........................................................................................................................................... 14
1
, Media and Objects: ........................................................................................................................... 15
Content: ............................................................................................................................................ 15
AMD’s use of website principles ........................................................................................................... 16
Usability: ........................................................................................................................................... 16
White Space and Layout: .................................................................................................................. 16
Accessibility: ...................................................................................................................................... 17
Navigation: ........................................................................................................................................ 17
Typography: ...................................................................................................................................... 18
Alignment:......................................................................................................................................... 18
Clarity: ............................................................................................................................................... 18
Consistency: ...................................................................................................................................... 18
Accuracy: ........................................................................................................................................... 19
Media and Objects: ........................................................................................................................... 20
Content: ............................................................................................................................................ 20
Intel’s Usage of Media and Objects ...................................................................................................... 21
Positioning: ....................................................................................................................................... 21
Colour:............................................................................................................................................... 21
Size: ................................................................................................................................................... 21
Contrast:............................................................................................................................................ 22
Appropriateness:............................................................................................................................... 22
AMD’s usage of Media and Objects ...................................................................................................... 23
Positioning: ....................................................................................................................................... 23
Colour:............................................................................................................................................... 23
Size: ................................................................................................................................................... 24
Contrast:............................................................................................................................................ 24
Appropriateness:............................................................................................................................... 25
SEO (Search Engine Optimisation) ........................................................................................................ 25
Web Crawlers (Search Results) ......................................................................................................... 25
Meta tags .......................................................................................................................................... 25
Alt attribute....................................................................................................................................... 25
Keywords........................................................................................................................................... 25
Intel’s SEO ............................................................................................................................................. 26
Web crawlers .................................................................................................................................... 26
Meta tags: ......................................................................................................................................... 26
Alt attribute....................................................................................................................................... 27
AMD’s SEO ............................................................................................................................................ 27
2
, Web crawlers .................................................................................................................................... 27
Meta tags .......................................................................................................................................... 27
Alt attribute....................................................................................................................................... 28
Factors affecting the performance of Intel’s website........................................................................... 28
Factors affecting the performance of AMD’s website .......................................................................... 29
Creative Design in Intel ......................................................................................................................... 29
Unique Images and Designs .............................................................................................................. 29
The uniqueness of the website design ............................................................................................. 30
Creative Design in AMD ........................................................................................................................ 30
Unique Images and Designs .............................................................................................................. 30
The uniqueness of the website design ............................................................................................. 30
Evaluation of design choices by Intel and AMD. ................................................................................... 31
What Intel has done well .................................................................................................................. 31
What has AMD done well ................................................................................................................. 32
What Intel could improve on ............................................................................................................ 33
What AMD could improve on ........................................................................................................... 34
Conclusion: Have both websites followed all requirements to make them easy to use? ................ 35
Introduction
Good website design is important to attract and keep people interested in the website. This
evaluation aims to understand the website design of Intel and AMD and talk about the principles and
purpose of them which help them achieve what they are aiming for, outlining the products being
advertised by the websites and how it causes customers will be interested in them.
Purpose of the Intel’s Website
Intel’s website is a Web 2.0 content-based site which allows users to interact, generate and share
different types of content. It brings opportunities for collaboration and media-related content. Web
2.0 sites like Intel focus on giving information and engaging users with the website and have distinct
designs to make the site look interesting. Intel’s website is product-based, which means that it
doubles as an online store that aims to highlight its products to users and try to sell them. This is a
convenient way for users to get detailed information on Intel’s products and purchase them. Intel’s
goal for the website is to cater properly to consumers, businesses and media. It aims to showcase
the newest products and offer their developments to people by informing people about their new
processors GPUs and more. It also helps as a way to contact the company for any queries and
concerns.
3
, Target Audience of Intel
Intel’s target audience is mostly people who are interested in technology, professional tech users,
businesses and software/hardware developers. Intel’s demographics mostly consist of males aged
25-34. Its goal is to let the audience get information on new products and serve users who like
technology and users who are looking for new devices to buy.
Figure 1 - Intel Demographics
Figure 2 - Intel Audience Profile
Purpose of the AMD website
AMD’s website is also a Web 2.0 content-based site which allows users to interact, generate and
share different types of content. It brings opportunities for collaboration and media-related content.
Focusing on giving information and engaging users with the website and having distinct designs to
make the site look interesting. AMD’s website is also product-based, which means that it doubles as
an online store that aims to highlight its products to users and try to sell them. This is a convenient
way for users to get detailed information on Intel’s products and purchase them. The goal of the
AMD website is to be a user-friendly place for people like gamers or developers to gain information
on and purchase their products.
The target audience of AMD
AMD’s target audience consists of customers looking for new components and developers.
Customers like gamers visit the website to check their processors, GPUs and other components and
the audience mostly consists of young gamers aged 18-24 who are likely trying to build a Gaming PC
4
Principles of Website Development
Contents
Introduction ............................................................................................................................................ 3
Purpose of the Intel’s Website................................................................................................................ 3
Target Audience of Intel ......................................................................................................................... 4
Purpose of the AMD website .................................................................................................................. 4
The target audience of AMD ................................................................................................................... 4
Requirements for both websites ............................................................................................................ 5
Does Intel meet the website requirements? .......................................................................................... 5
User friendly........................................................................................................................................ 5
Consistency ......................................................................................................................................... 6
Navigation ........................................................................................................................................... 6
Responsiveness ................................................................................................................................... 7
Bandwidth of the website ................................................................................................................... 7
Customisability .................................................................................................................................... 7
Does AMD meet the website requirements ........................................................................................... 8
User friendly........................................................................................................................................ 8
Consistency ......................................................................................................................................... 9
Navigation ........................................................................................................................................... 9
Responsiveness ................................................................................................................................... 9
Bandwidth of the Website ................................................................................................................ 10
Customisability .................................................................................................................................. 10
Intel’s use of website principles............................................................................................................ 10
Usability: ........................................................................................................................................... 10
White Space and Layout: .................................................................................................................. 11
Accessibility: ...................................................................................................................................... 12
Navigation: ........................................................................................................................................ 12
Typography: ...................................................................................................................................... 13
Alignment:......................................................................................................................................... 13
Clarity: ............................................................................................................................................... 14
Consistency: ...................................................................................................................................... 14
Accuracy: ........................................................................................................................................... 14
1
, Media and Objects: ........................................................................................................................... 15
Content: ............................................................................................................................................ 15
AMD’s use of website principles ........................................................................................................... 16
Usability: ........................................................................................................................................... 16
White Space and Layout: .................................................................................................................. 16
Accessibility: ...................................................................................................................................... 17
Navigation: ........................................................................................................................................ 17
Typography: ...................................................................................................................................... 18
Alignment:......................................................................................................................................... 18
Clarity: ............................................................................................................................................... 18
Consistency: ...................................................................................................................................... 18
Accuracy: ........................................................................................................................................... 19
Media and Objects: ........................................................................................................................... 20
Content: ............................................................................................................................................ 20
Intel’s Usage of Media and Objects ...................................................................................................... 21
Positioning: ....................................................................................................................................... 21
Colour:............................................................................................................................................... 21
Size: ................................................................................................................................................... 21
Contrast:............................................................................................................................................ 22
Appropriateness:............................................................................................................................... 22
AMD’s usage of Media and Objects ...................................................................................................... 23
Positioning: ....................................................................................................................................... 23
Colour:............................................................................................................................................... 23
Size: ................................................................................................................................................... 24
Contrast:............................................................................................................................................ 24
Appropriateness:............................................................................................................................... 25
SEO (Search Engine Optimisation) ........................................................................................................ 25
Web Crawlers (Search Results) ......................................................................................................... 25
Meta tags .......................................................................................................................................... 25
Alt attribute....................................................................................................................................... 25
Keywords........................................................................................................................................... 25
Intel’s SEO ............................................................................................................................................. 26
Web crawlers .................................................................................................................................... 26
Meta tags: ......................................................................................................................................... 26
Alt attribute....................................................................................................................................... 27
AMD’s SEO ............................................................................................................................................ 27
2
, Web crawlers .................................................................................................................................... 27
Meta tags .......................................................................................................................................... 27
Alt attribute....................................................................................................................................... 28
Factors affecting the performance of Intel’s website........................................................................... 28
Factors affecting the performance of AMD’s website .......................................................................... 29
Creative Design in Intel ......................................................................................................................... 29
Unique Images and Designs .............................................................................................................. 29
The uniqueness of the website design ............................................................................................. 30
Creative Design in AMD ........................................................................................................................ 30
Unique Images and Designs .............................................................................................................. 30
The uniqueness of the website design ............................................................................................. 30
Evaluation of design choices by Intel and AMD. ................................................................................... 31
What Intel has done well .................................................................................................................. 31
What has AMD done well ................................................................................................................. 32
What Intel could improve on ............................................................................................................ 33
What AMD could improve on ........................................................................................................... 34
Conclusion: Have both websites followed all requirements to make them easy to use? ................ 35
Introduction
Good website design is important to attract and keep people interested in the website. This
evaluation aims to understand the website design of Intel and AMD and talk about the principles and
purpose of them which help them achieve what they are aiming for, outlining the products being
advertised by the websites and how it causes customers will be interested in them.
Purpose of the Intel’s Website
Intel’s website is a Web 2.0 content-based site which allows users to interact, generate and share
different types of content. It brings opportunities for collaboration and media-related content. Web
2.0 sites like Intel focus on giving information and engaging users with the website and have distinct
designs to make the site look interesting. Intel’s website is product-based, which means that it
doubles as an online store that aims to highlight its products to users and try to sell them. This is a
convenient way for users to get detailed information on Intel’s products and purchase them. Intel’s
goal for the website is to cater properly to consumers, businesses and media. It aims to showcase
the newest products and offer their developments to people by informing people about their new
processors GPUs and more. It also helps as a way to contact the company for any queries and
concerns.
3
, Target Audience of Intel
Intel’s target audience is mostly people who are interested in technology, professional tech users,
businesses and software/hardware developers. Intel’s demographics mostly consist of males aged
25-34. Its goal is to let the audience get information on new products and serve users who like
technology and users who are looking for new devices to buy.
Figure 1 - Intel Demographics
Figure 2 - Intel Audience Profile
Purpose of the AMD website
AMD’s website is also a Web 2.0 content-based site which allows users to interact, generate and
share different types of content. It brings opportunities for collaboration and media-related content.
Focusing on giving information and engaging users with the website and having distinct designs to
make the site look interesting. AMD’s website is also product-based, which means that it doubles as
an online store that aims to highlight its products to users and try to sell them. This is a convenient
way for users to get detailed information on Intel’s products and purchase them. The goal of the
AMD website is to be a user-friendly place for people like gamers or developers to gain information
on and purchase their products.
The target audience of AMD
AMD’s target audience consists of customers looking for new components and developers.
Customers like gamers visit the website to check their processors, GPUs and other components and
the audience mostly consists of young gamers aged 18-24 who are likely trying to build a Gaming PC
4
