Geographic Farm
An area of neighborhoods or subdivisions that is serviced by your firm.
Marketing Plan
A plan by which you develop to gain name recognition.
Differentiate
Becoming different in your approach through growth and development.
Economic Farm
All the properties in a particular price range, in the area your firm services.
Hot Buttons
Words or content by which top producers are using to be successful.
(T/F) Brokers and their agents should download the new Do-Not-Call registry every six months.
False - Every 31 days.
(T/F) Immigrants make up 1/3 of Gen X's first time home buyer population.
True
,(T/F) Baby Boomers are currently the largest market for real estate agent to sell to.
False - Millennial's are the largest market.
(T/F) Once you have established relationships in your market area, it is not necessary to reach out to
contact more than twice a year.
False
(T/F) One way that agents learn about their market areas is to drive it regularly, always at the same time
of day for consistency.
False - Drive regularly at all times of day
(T/F) The two main types of farms are geographic and holographic.
False - Geographic and Economic Farms
(T/F) Statistically, millennials are getting married and moving out of their parents' homes earlier than
previous generations.
False
The average turnaround response for a mailer is ____%
1
A brokerage needs to download the updated do-not-call registry at least every ____.
31 days.
, Most people have a sphere of influence of at least ____ people.
150
A workable farm should contain between ____ and ____ houses.
400, 500
FTC fines telemarketing companies up to $____ for each call to a member of the do-not-call registry.
16,000
The primary market of buyers today is the ____ to ____ year old range.
25, 79
The Boom Echo is comprised of ____ million potential future home buyers.
70
You should try to call at least ____ people per day from your sphere of influence and rotate
alphabetically.
5
Millennials have a ____% graduation rate.
90