EMILLECT 2024/2025 ACADEMIC YEAR ©2024 EMILLECT. ALL RIGHTS RESERVED. FIRST PUBLISH OCTOBER 2024.
COMM RELS 257 midterm edit 1 Study
Guide
3 points of mystification - Answer✔✔-1. who has access to art
2. possibility of multiple explanations of the piece influenced by a person's experience
3. form/composition/color elevated to extreme heights; loses meaning
4 ways reproductions affect meaning - Answer✔✔-1. Fragments meaning
2. Distort
3. Loses originality
4. Changes context
4 things about oil painting - Answer✔✔-1. Social status
2. Idea of Possession
3.Type of Currency
4. Allowed imagery with texture (revolutionary)
Advertising is less about _________ and more about _________ - Answer✔✔-ownership / envy
We are not a material culture but a ______________ culture - Answer✔✔-status
Page 1/5
, EMILLECT 2024/2025 ACADEMIC YEAR ©2024 EMILLECT. ALL RIGHTS RESERVED. FIRST PUBLISH OCTOBER 2024.
Uses art to ___________ products - Answer✔✔-elevate
Uses __________ features through models - Answer✔✔-mythological
Sexuality in Advertising - Answer✔✔-less of a focus on product and more of a focus on
becoming the advertised
Sense of false freedom/ability to chose - Answer✔✔-"Advertising steals your happiness and
sells it back to you for the price of the product"
Artistic Intelligence - Answer✔✔-ability to solve problems or create products that are valued in
more than one cultural setting
Theory of Multiple Intelligences - Answer✔✔-multiple different intelligences; art isn't one but
uses a combo
2 main intelligences emphasized in Western culture - Answer✔✔-1. linguistic
2. logical-mathmatical
Advertising portrays ______ - Answer✔✔-ideals/aspirations instead of reality
Firth's Method - Answer✔✔-1. Surface meaning
2. Intended meaning
3. Cultural meaning
Aesthetic means _____ - Answer✔✔-Greek for sensation or perception
Page 2/5
COMM RELS 257 midterm edit 1 Study
Guide
3 points of mystification - Answer✔✔-1. who has access to art
2. possibility of multiple explanations of the piece influenced by a person's experience
3. form/composition/color elevated to extreme heights; loses meaning
4 ways reproductions affect meaning - Answer✔✔-1. Fragments meaning
2. Distort
3. Loses originality
4. Changes context
4 things about oil painting - Answer✔✔-1. Social status
2. Idea of Possession
3.Type of Currency
4. Allowed imagery with texture (revolutionary)
Advertising is less about _________ and more about _________ - Answer✔✔-ownership / envy
We are not a material culture but a ______________ culture - Answer✔✔-status
Page 1/5
, EMILLECT 2024/2025 ACADEMIC YEAR ©2024 EMILLECT. ALL RIGHTS RESERVED. FIRST PUBLISH OCTOBER 2024.
Uses art to ___________ products - Answer✔✔-elevate
Uses __________ features through models - Answer✔✔-mythological
Sexuality in Advertising - Answer✔✔-less of a focus on product and more of a focus on
becoming the advertised
Sense of false freedom/ability to chose - Answer✔✔-"Advertising steals your happiness and
sells it back to you for the price of the product"
Artistic Intelligence - Answer✔✔-ability to solve problems or create products that are valued in
more than one cultural setting
Theory of Multiple Intelligences - Answer✔✔-multiple different intelligences; art isn't one but
uses a combo
2 main intelligences emphasized in Western culture - Answer✔✔-1. linguistic
2. logical-mathmatical
Advertising portrays ______ - Answer✔✔-ideals/aspirations instead of reality
Firth's Method - Answer✔✔-1. Surface meaning
2. Intended meaning
3. Cultural meaning
Aesthetic means _____ - Answer✔✔-Greek for sensation or perception
Page 2/5
