Consumer Behavior
Modules 3
35 items Test type Reviewer
1. It is the way people cognitively assign meaning to understand things they understand.
a. Value Creation
b. Signal theory
c. Consumer Perception
d. Comprehension
2. It explains ways which communications convey meaning beyond the explicit or obvious
interpretation.
a. Value Creation
b. Signal theory
c. Consumer Perception
d. Comprehension
3. The following are the factors that affect consumer’s comprehension except one.
a. Characteristics of the message
b. Characteristics of the message receiver
c. Characteristics of the environment
d. Characteristics of the supplier
4. It refers to the elements of a message that one senses directly.
a. Physical Characteristics
b. Emotional
c. Psychological
d. Behavioral
5. It is the extent to which is internally consistent and fits surrounding information.
a. Cognitive Learning
b. Information Intensity
c. Message Congruity
d. Simplicity Complexity
6. It is how honest and unbiased the source is perceived to be.
a. Trustworthiness
b. Expertise
c. Attractiveness
d. Likability
7. It is the amount of knowledge that a source is perceived to have about a subject.
a. Trustworthiness
, b. Expertise
c. Attractiveness
d. Likability
8. It refers to the amount of information available for a consumer to process within a given
environment.
a. Cognitive Learning
b. Information Intensity
c. Message Congruity
d. Simplicity Complexity
9. It is the amount of time a consumer has to process a message and the point of time at which
the consumer receives the message.
a. Framing
b. Timing
c. Attractiveness
d. Likability
10. It is a psychological process by which knowledge is recorded.
a. Multiple Store Theory of Memory
b. Sensory Memory
c. Memory
d. Long-term Memory
11. It explains memory as utilizing three different storage areas within the brain.
a. Multiple Store Theory of Memory
b. Sensory Memory
c. Memory
d. Long-term Memory
12. Are in memory where a consumer stores things exposed to one of the five senses.
a. Workbench Memory
b. Sensory Memory
c. Memory
d. Long-term Memory
13. Storage is in the memory where information is stored while it is being processed and
encoded for later recall.
a. Workbench Memory
b. Sensory Memory
c. Memory
d. Long-term Memory
14. It is the storage of auditory information in sensory memory.
a. Sensory Storage
Modules 3
35 items Test type Reviewer
1. It is the way people cognitively assign meaning to understand things they understand.
a. Value Creation
b. Signal theory
c. Consumer Perception
d. Comprehension
2. It explains ways which communications convey meaning beyond the explicit or obvious
interpretation.
a. Value Creation
b. Signal theory
c. Consumer Perception
d. Comprehension
3. The following are the factors that affect consumer’s comprehension except one.
a. Characteristics of the message
b. Characteristics of the message receiver
c. Characteristics of the environment
d. Characteristics of the supplier
4. It refers to the elements of a message that one senses directly.
a. Physical Characteristics
b. Emotional
c. Psychological
d. Behavioral
5. It is the extent to which is internally consistent and fits surrounding information.
a. Cognitive Learning
b. Information Intensity
c. Message Congruity
d. Simplicity Complexity
6. It is how honest and unbiased the source is perceived to be.
a. Trustworthiness
b. Expertise
c. Attractiveness
d. Likability
7. It is the amount of knowledge that a source is perceived to have about a subject.
a. Trustworthiness
, b. Expertise
c. Attractiveness
d. Likability
8. It refers to the amount of information available for a consumer to process within a given
environment.
a. Cognitive Learning
b. Information Intensity
c. Message Congruity
d. Simplicity Complexity
9. It is the amount of time a consumer has to process a message and the point of time at which
the consumer receives the message.
a. Framing
b. Timing
c. Attractiveness
d. Likability
10. It is a psychological process by which knowledge is recorded.
a. Multiple Store Theory of Memory
b. Sensory Memory
c. Memory
d. Long-term Memory
11. It explains memory as utilizing three different storage areas within the brain.
a. Multiple Store Theory of Memory
b. Sensory Memory
c. Memory
d. Long-term Memory
12. Are in memory where a consumer stores things exposed to one of the five senses.
a. Workbench Memory
b. Sensory Memory
c. Memory
d. Long-term Memory
13. Storage is in the memory where information is stored while it is being processed and
encoded for later recall.
a. Workbench Memory
b. Sensory Memory
c. Memory
d. Long-term Memory
14. It is the storage of auditory information in sensory memory.
a. Sensory Storage
