MAR 3023 Final Exam 1 And All Correct
Answers.
The _____ is an information and communication-based electronic exchange environment mostly
occupied by sophisticated computer and telecommunication technologies and digitized offerings -
Answer marketspace
The set of values, ideas, and attitudes of a homogeneous group of people that are transmitted from one
generation to the next is called: - Answer culture
One reason some people don't like to buy clothing from Internet retailers is the inability to know if the
clothes will fit once they have arrive at your house. ImageTwin has developed a scanning system with
which it has gathered the measurements of individuals of all different sizes. All of the information has
been fed into a database. Now, when you buy something at LandsEnd.com, you can see a 3D image of
what the item should look like on your body. ImageTwin's new system represents an example of _____
forces in the marketing environment. - Answer technological
One-way satellite transmission has been used widely throughout the United States via systems like
WebTV. Soon consumers will have access to two-way satellite transmission, which is significantly faster
and will not require a dial-up connection. The introduction of two-way satellite transmission will make
systems like WebTV obsolete. This would be an example of how _____ forces affect the marketing
environment. - Answer technological
As a result of Hurricane Charley, the Green Mountain Lumber Co. decides to charge all Home Depots in
Florida $25 per sheet of plywood while all Home Depots outside of Florida pay only $10 per sheet of
plywood. The Green Mountain Lumber Co. can be charged with _____, which is illegal under the _____. -
Answer price discrimination, Robinson-Patman Act
Within the technological sector of the macro-environment, what is one of the trends that has made the
task of the marketing manager who is trying to reach a mass market much more challenging? - Answer
media fragmentation
Tracey goes to www.vitaminworld.com and types in her height, weight, gender, age, activity level, eating
habits, and medical conditions. Then she is given the option to buy vitamins customized to her specific
, needs. From a marketing perspective, which dimension of culture is this an example of? - Answer
individualism
The most important step for a company in strategic environmental scanning is: - Answer interpretation,
taking the time to figure out what the changes may mean for the company.
Suppose you are responsible for monitoring events in the political or legal sector for your firm. There are
some individuals and groups that have a lot of influence in that sector. For example, you study the
Legislature and the court system and see what kind of decisions they are making. The people or groups
that lead the trends in the environment are called - Answer actors
As discussed in class, Tide was able to maintain its success over a 30-year time span by: - Answer
modifying the product formulation several times to stay compatible with trends in the laundry market.
Subgroups within the larger, or national, culture with unique values, ideas, and attitudes are referred to
as: - Answer subcultures or micro-cultures.
Chris saw commercials on television for a new scrapbook store which claimed to have the latest in
scrapbook supplies and to provide top quality customer service. Since Chris knew that his sister's
birthday was coming up soon and her favorite hobby is making scrapbooks for her friends and family, he
decided to go find a gift for her. Chris was completely overwhelmed by the merchandise and didn't have
a very good idea of what supplies his sister already owned, but the salesperson who helped him was
able to show him some brand new products his sister was very unlikely to have already. Chris really
didn't expect this extra help, since the store was very busy at the time, but he was happy that his sister
was thrilled with her gifts. Which of the following terms would best describe Chris's assessment of his
experience in the store? - Answer customer delight
Which problem solving variation would normally be operating when purchasing such items as
toothpaste, soda, or chewing gum? - Answer routine problem solving
Jessica Simpson is clueless about cars (imagine that!), so she asks her ex-husband Nick Lachey to buy her
a brand new one that only she will drive. Nick visits a number of dealerships before finally picking a car
for Jessica. Jessica goes to the dealership and pays for the car with cash. In this scenario Nick Lachey is
both the _____ and the _____. - Answer information gatherer & decision maker
Answers.
The _____ is an information and communication-based electronic exchange environment mostly
occupied by sophisticated computer and telecommunication technologies and digitized offerings -
Answer marketspace
The set of values, ideas, and attitudes of a homogeneous group of people that are transmitted from one
generation to the next is called: - Answer culture
One reason some people don't like to buy clothing from Internet retailers is the inability to know if the
clothes will fit once they have arrive at your house. ImageTwin has developed a scanning system with
which it has gathered the measurements of individuals of all different sizes. All of the information has
been fed into a database. Now, when you buy something at LandsEnd.com, you can see a 3D image of
what the item should look like on your body. ImageTwin's new system represents an example of _____
forces in the marketing environment. - Answer technological
One-way satellite transmission has been used widely throughout the United States via systems like
WebTV. Soon consumers will have access to two-way satellite transmission, which is significantly faster
and will not require a dial-up connection. The introduction of two-way satellite transmission will make
systems like WebTV obsolete. This would be an example of how _____ forces affect the marketing
environment. - Answer technological
As a result of Hurricane Charley, the Green Mountain Lumber Co. decides to charge all Home Depots in
Florida $25 per sheet of plywood while all Home Depots outside of Florida pay only $10 per sheet of
plywood. The Green Mountain Lumber Co. can be charged with _____, which is illegal under the _____. -
Answer price discrimination, Robinson-Patman Act
Within the technological sector of the macro-environment, what is one of the trends that has made the
task of the marketing manager who is trying to reach a mass market much more challenging? - Answer
media fragmentation
Tracey goes to www.vitaminworld.com and types in her height, weight, gender, age, activity level, eating
habits, and medical conditions. Then she is given the option to buy vitamins customized to her specific
, needs. From a marketing perspective, which dimension of culture is this an example of? - Answer
individualism
The most important step for a company in strategic environmental scanning is: - Answer interpretation,
taking the time to figure out what the changes may mean for the company.
Suppose you are responsible for monitoring events in the political or legal sector for your firm. There are
some individuals and groups that have a lot of influence in that sector. For example, you study the
Legislature and the court system and see what kind of decisions they are making. The people or groups
that lead the trends in the environment are called - Answer actors
As discussed in class, Tide was able to maintain its success over a 30-year time span by: - Answer
modifying the product formulation several times to stay compatible with trends in the laundry market.
Subgroups within the larger, or national, culture with unique values, ideas, and attitudes are referred to
as: - Answer subcultures or micro-cultures.
Chris saw commercials on television for a new scrapbook store which claimed to have the latest in
scrapbook supplies and to provide top quality customer service. Since Chris knew that his sister's
birthday was coming up soon and her favorite hobby is making scrapbooks for her friends and family, he
decided to go find a gift for her. Chris was completely overwhelmed by the merchandise and didn't have
a very good idea of what supplies his sister already owned, but the salesperson who helped him was
able to show him some brand new products his sister was very unlikely to have already. Chris really
didn't expect this extra help, since the store was very busy at the time, but he was happy that his sister
was thrilled with her gifts. Which of the following terms would best describe Chris's assessment of his
experience in the store? - Answer customer delight
Which problem solving variation would normally be operating when purchasing such items as
toothpaste, soda, or chewing gum? - Answer routine problem solving
Jessica Simpson is clueless about cars (imagine that!), so she asks her ex-husband Nick Lachey to buy her
a brand new one that only she will drive. Nick visits a number of dealerships before finally picking a car
for Jessica. Jessica goes to the dealership and pays for the car with cash. In this scenario Nick Lachey is
both the _____ and the _____. - Answer information gatherer & decision maker
