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business mindset a view of business that considers the myriad decisions that must be
made and the many problems that must be overcome before companies can deliver the products
that satisfy customer needs
economic environment the conditions and forces that affect the cost and availability of
goods, services, and labor and thereby shape the behavior of buyers and sellers
market environment a company's target customers, the buying influences that shape the
behavior of those customers, and competitors that market similar products to those customers
legal and regulatory environment laws and regulations at the local, state, national, and
even international level
social environment trends and forces in society at large
stakeholders internal and external groups affected by a company's decisions and activities
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technological environment forces resulting from the practical application of science to
innovations, products, and processes
research and development (R&D) functional area responsible for conceiving and
designing new products
informational technology systems that promote communication and information usage
through the company or allow companies to offer new services to their customers
professionalism the quality of performing at a high level and conducting oneself with
purpose and pride
etiquette the expected norms of behavior in any particular situation
economy the sum of all the economic activity within a given region
economics the study of how society uses scarce resources to produce and distribute goods
and services