[Date]
DPR3705 Assignment 2
Semester 2 2024 - DUE
27 September 2024
QUESTIONS WITH COMPLETE ANSWERS
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate communication
strategy as envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the organisation.
(4) Sub-total: 20
3.1 Define the concept of Strategic Change (2)
Strategic change refers to the process of implementing major shifts or adjustments
in the overall direction, policies, or strategies of an organization to adapt to internal
or external environmental shifts. This change can involve restructuring, changing
the company’s objectives, or altering the business model to remain competitive and
achieve long-term success.
3.2 Describe seven barriers to the implementation of a corporate
communication strategy as envisaged by Ehlers and Lazenby (14)
According to Ehlers and Lazenby, the following barriers can hinder the successful
implementation of a corporate communication strategy:
1. Lack of Clarity in Strategy: If the communication strategy is not clear or
well-defined, it can lead to misunderstandings, misinterpretation of
objectives, and confusion within the organization.
DPR3705 Assignment 2
Semester 2 2024 - DUE
27 September 2024
QUESTIONS WITH COMPLETE ANSWERS
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate communication
strategy as envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the organisation.
(4) Sub-total: 20
3.1 Define the concept of Strategic Change (2)
Strategic change refers to the process of implementing major shifts or adjustments
in the overall direction, policies, or strategies of an organization to adapt to internal
or external environmental shifts. This change can involve restructuring, changing
the company’s objectives, or altering the business model to remain competitive and
achieve long-term success.
3.2 Describe seven barriers to the implementation of a corporate
communication strategy as envisaged by Ehlers and Lazenby (14)
According to Ehlers and Lazenby, the following barriers can hinder the successful
implementation of a corporate communication strategy:
1. Lack of Clarity in Strategy: If the communication strategy is not clear or
well-defined, it can lead to misunderstandings, misinterpretation of
objectives, and confusion within the organization.
