DPR3705 Assignment 2
Semester 2 2024 - DUE 27
September 2024
[Company address]
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate communication
strategy as envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the organisation. (4)
Sub-total: 20
3.1 Define the concept of Strategic Change (2 marks)
Strategic change refers to the process of making significant adjustments to an
organization's structure, operations, or strategies to respond to external or internal
factors. It is aimed at ensuring long-term survival and success in a competitive
environment by realigning resources, capabilities, and objectives to meet new market
conditions, technologies, or consumer demands.
3.2 Describe seven barriers to the implementation of a corporate communication
strategy as envisaged by Ehlers and Lazenby (14 marks)
According to Ehlers and Lazenby, the following are seven barriers to the successful
implementation of a corporate communication strategy:
1. Resistance to Change
Employees or management may resist the new strategy due to fear of the
Semester 2 2024 - DUE 27
September 2024
[Company address]
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate communication
strategy as envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the organisation. (4)
Sub-total: 20
3.1 Define the concept of Strategic Change (2 marks)
Strategic change refers to the process of making significant adjustments to an
organization's structure, operations, or strategies to respond to external or internal
factors. It is aimed at ensuring long-term survival and success in a competitive
environment by realigning resources, capabilities, and objectives to meet new market
conditions, technologies, or consumer demands.
3.2 Describe seven barriers to the implementation of a corporate communication
strategy as envisaged by Ehlers and Lazenby (14 marks)
According to Ehlers and Lazenby, the following are seven barriers to the successful
implementation of a corporate communication strategy:
1. Resistance to Change
Employees or management may resist the new strategy due to fear of the
