9/20/24, 9:36 Food Panda -
AM aaa
Independent University, Bangladesh
Report On HRM issues and problems: Food panda - A case study based on A Platform business
in Bangladesh.
PREPARED FOR:
M. Nazmul Amin Majumdar, Phd
SCHOOL OF BUSINESS
Prepared by:
Name: Sahadat Hossain
ID: 1930948
Section: 04
Strategic Management (MBA 509)
about:bl 1/
,9/20/24, 9:36 Food Panda -
AM aaa
Letter of Transmittal
27 November, 2019
th
To
DR. M. Nazmul Amin Majumdar
School of Business
Independent University, Bangladesh
Subject: Report On HRM issues and problems: Food panda - A case study based on A Platform business
in Bangladesh.
Dear Sir,
I am pleased to present my report which is based on Report On HRM issues and problems: Food panda - A case
study based on A Platform business in Bangladesh. on prescribed by you. I have gone through internet, other
sources for the relevant information and apply it to my report to accomplish the assigned topic. I will be happy
if you take my cordial thanks for giving me the opportunities to increase me knowledge and ideas by giving this
task.
I had followed all the instructions given by you. Despite of my great caution, there may have some
shortcomings. I would be grateful if you consider those from excusable point.
Sincerely yours,
Sahadat Hossain
ID: 1930948
about:bl 2/
, 9/20/24, 9:36 Food Panda -
AM aaa
Executive Summary
This report is about the Food panda - A case study based on A Platform business in Bangladesh. This report
contains critical analysis about the roles played by human resource management in Platform Business in
Bangladesh, from selection process to job analysis and what types of problems & challenges that are faced by
human resource management in this industry by considering HR as a vital part of its business. Problem &
challenges and present scenario of Platform Business in Bangladesh. Online food delivery portal is a platform
where people can log in to find a wide a range of restaurants where they can place their order and receive their
favorite meal at their doorstep. It has been merely three years that this service kicked off in Bangladesh with a
boom.
Internet has revolutionized the modern world bringing forth everyone to the digital world. Development in
technology has made everything quite futuristic. Recent study showed how much tech savvy people has become
and relies on convenient ways of living. At the present time, where speed and mobility rule the world, digital
technology has made everyone’s life so much faster and easier. This online world has transformed even one of
the ancient practices of human kind; eating.
Foodpanda Bangladesh Limited is a German based company that was established in Bangladesh in December
2013. Initially it was founded by Rocket Internet, a European internet company that is well known for building
startup and keeping shareholdings in various model of internet-based retail industry. However, on 13th February
2017, it sold the worldwide brand Foodpanda to its German Competitor Delivery Hero. After the acquisition,
Foodpanda was merged with another food delivering online company named Foodora and went through a major
rebranding.
In this report, I tried to focus on the customer perspective of Foodpanda Bangladesh Limited after their
rebranding took place since their service has change on various dimension. Rebranding is one of the many
techniques to introduce a business to customers uniquely. The purpose of this report is to justify the current
customer satisfaction of Foodpanda Bangladesh Limited and compare the result with their previous data to
assess the change in their performance.
about:bl 3/
AM aaa
Independent University, Bangladesh
Report On HRM issues and problems: Food panda - A case study based on A Platform business
in Bangladesh.
PREPARED FOR:
M. Nazmul Amin Majumdar, Phd
SCHOOL OF BUSINESS
Prepared by:
Name: Sahadat Hossain
ID: 1930948
Section: 04
Strategic Management (MBA 509)
about:bl 1/
,9/20/24, 9:36 Food Panda -
AM aaa
Letter of Transmittal
27 November, 2019
th
To
DR. M. Nazmul Amin Majumdar
School of Business
Independent University, Bangladesh
Subject: Report On HRM issues and problems: Food panda - A case study based on A Platform business
in Bangladesh.
Dear Sir,
I am pleased to present my report which is based on Report On HRM issues and problems: Food panda - A case
study based on A Platform business in Bangladesh. on prescribed by you. I have gone through internet, other
sources for the relevant information and apply it to my report to accomplish the assigned topic. I will be happy
if you take my cordial thanks for giving me the opportunities to increase me knowledge and ideas by giving this
task.
I had followed all the instructions given by you. Despite of my great caution, there may have some
shortcomings. I would be grateful if you consider those from excusable point.
Sincerely yours,
Sahadat Hossain
ID: 1930948
about:bl 2/
, 9/20/24, 9:36 Food Panda -
AM aaa
Executive Summary
This report is about the Food panda - A case study based on A Platform business in Bangladesh. This report
contains critical analysis about the roles played by human resource management in Platform Business in
Bangladesh, from selection process to job analysis and what types of problems & challenges that are faced by
human resource management in this industry by considering HR as a vital part of its business. Problem &
challenges and present scenario of Platform Business in Bangladesh. Online food delivery portal is a platform
where people can log in to find a wide a range of restaurants where they can place their order and receive their
favorite meal at their doorstep. It has been merely three years that this service kicked off in Bangladesh with a
boom.
Internet has revolutionized the modern world bringing forth everyone to the digital world. Development in
technology has made everything quite futuristic. Recent study showed how much tech savvy people has become
and relies on convenient ways of living. At the present time, where speed and mobility rule the world, digital
technology has made everyone’s life so much faster and easier. This online world has transformed even one of
the ancient practices of human kind; eating.
Foodpanda Bangladesh Limited is a German based company that was established in Bangladesh in December
2013. Initially it was founded by Rocket Internet, a European internet company that is well known for building
startup and keeping shareholdings in various model of internet-based retail industry. However, on 13th February
2017, it sold the worldwide brand Foodpanda to its German Competitor Delivery Hero. After the acquisition,
Foodpanda was merged with another food delivering online company named Foodora and went through a major
rebranding.
In this report, I tried to focus on the customer perspective of Foodpanda Bangladesh Limited after their
rebranding took place since their service has change on various dimension. Rebranding is one of the many
techniques to introduce a business to customers uniquely. The purpose of this report is to justify the current
customer satisfaction of Foodpanda Bangladesh Limited and compare the result with their previous data to
assess the change in their performance.
about:bl 3/
