100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached 4.2 TrustPilot
logo-home
Exam (elaborations)

DPR3702 Assignment 2 (ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED

Rating
-
Sold
-
Pages
9
Grade
A+
Uploaded on
10-09-2024
Written in
2024/2025

Well-structured DPR3702Assignment 2 (ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!)..Question 1: Public Relations Plan for Mapungubwe Arts and Cultural Festival The MEC of Sports Arts and Culture in Limpopo has appointed you as the head of the PR team to develop a public Relations Plan for the 2024 Mapungubwe Arts and Cultural Festival to coincide with the 30 years of Democracy in South Africa. You need to conduct research to know more about the Mapungubwe Arts and Cultural Festival. The Public Relation Strategy Must Comprise of the following Items: (Refer to the learning unit one for the plan and learning unit 3 for understanding the context of PR in the entertainment Industry) 1.1 The theme: Your theme must reflect on the Arts, Culture and the 30 Years of Democracy. [4 Marks] 1.2 Objectives of the Public Relations Plan: Three communication, media and PR related objectives: [6 Marks] 1.3 Stakeholder Mapping and Identification: Identify Five Stakeholders relevant to the Mapungubwe Arts and Culture Festival: [10 Marks] [Five marks for identification and 5 marks for justification] 1.4 Programming: Develop an Action Plan outlining the PR activities you will organize to make the events successful. Use a table to outline the Action Plan. [15 Marks] 1.5 Evaluation: Explain how the SWOT analysis will be used to evaluate the PR plan: [5 Marks] Question 2: Celebrity Public Relations 2.1 You have been appointed by a music label record company to manage their celebrities’ public relations. The CEO of the company requested you to brief the executive management of the strategies you will use to manage various celebrities. Using the course content and you research from credible sources identify and discuss Five PR strategies you will use to perform the PR and marketing for the celebrities. [15 Marks] SECTION B: PUBLIC RELATIONS ETHICS The Public Relations Industry like other industries has been impacted by the introduction of Artificial Intelligence (AI) and practitioners have to find ways of navigating this change. Read the article below using the link to understand more about the impact of AI on PR and answer the questions below: AIinPR_Ethics_Guide_UK.pdf () Question 3: AI and Public Relations 3.1 Using examples discuss the three pitfalls of AI in the practice of Public Relations: [6 Marks] 3.2 Using your words and examples discuss the Six Micro Issues in Public Relations and the use of AI. Use examples to demonstrate your understanding of the issues. [12 Marks] 3.3 Using the 16 Global Alliance principles select 2 guiding principles and 2 principles for professional practice and discuss the in details using relevant sources and examples relating to the practice of PR and AI. Each of the four points must be discussed in no less than two lines with reference. [12 Marks] Conclusion: [5 MARKS]

Show more Read less
Institution
Course








Whoops! We can’t load your doc right now. Try again or contact support.

Connected book

Written for

Institution
Course

Document information

Uploaded on
September 10, 2024
Number of pages
9
Written in
2024/2025
Type
Exam (elaborations)
Contains
Questions & answers

Subjects

Content preview

DPR3702
Assignment 2 Semester 2 2024
Unique Number:
Due Date: 19 September 2024

INTRODUCTION

The 2024 Mapungubwe Arts and Cultural Festival marks an important milestone in South
Africa’s history, coinciding with the celebration of 30 years of democracy. As the head of the
Public Relations (PR) team, I have been tasked with developing a comprehensive PR plan that
will not only promote the festival but also highlight the country’s cultural and artistic
achievements over the past three decades. This assignment will cover key aspects of PR
strategy, including the creation of a theme that reflects the fusion of arts, culture, and
democracy, the identification of stakeholders, and the development of an action plan to ensure
DISCLAIMER & TERMS OF USE
1. Educational Aid: These study notes are designed to serve as educational aids and should not be considered as a
substitute for individual research, critical thinking, or professional guidance. Students are encouraged to
conduct their own extensive research and consult with their instructors or academic advisors for specific
assignment requirements.
2. Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the
information provided in these study notes, the seller cannot guarantee the completeness or correctness of all
the content. It is the responsibility of the buyer to verify the accuracy of the information and use their own
judgment when applying it to their assignments.
3. Academic Integrity: It is crucial for students to uphold academic integrity and adhere to their institution's
policies and guidelines regarding plagiarism, citation, and referencing. These study notes should be used as a
tool for learning and inspiration, but any direct reproduction of the content without proper acknowledgment and
citation may constitute academic misconduct.
4. Limited Liability: The seller of these study notes shall not be held liable for any direct or indirect damages,
losses, or consequences arising from the use of the notes. This includes, but is not limited to, poor grades,
academic penalties, or any other negative outcomes resulting from the application or misuse of the information
prov
]

Get to know the seller

Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
Edge
Follow You need to be logged in order to follow users or courses
Sold
9672
Member since
2 year
Number of followers
4252
Documents
2643
Last sold
1 day ago

4.2

1172 reviews

5
659
4
236
3
177
2
27
1
73

Recently viewed by you

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Frequently asked questions