[Date]
TRT3701 Assignment 2
Semester 2 2024
QUESTIONS WITH DETAILED ANSWERS
, TRT3701 Assignment 2 Semester 2 2024
Case study
In Activity 3.2 of the study guide you learned how leading hotel brands such as
Marriott Hotels and InterContinental Hotel Group (IHG) design hotels that meet
the needs of their target market.
Activity 3.4 required you to propose an accommodation establishment within your
community or any other community/town/city/national park or game reserve of
your choice. In this activity (Activity 3.4), you were also required to identify a
target market for the accommodation establishment that you proposed. 2.1. The
InterContinental Hotel Group (IHG) formulated a four-step process when
designing Even Hotels, which is one of its hotel brands. Apply this four-step
process in the context of the accommodation establishment that you proposed in
Activity 3.4 of the study guide. In your answer, provide the physical address of the
potential location for your proposed accommodation establishment. Important. The
discussion of each step should be detailed and be based on the on your proposed
accommodation establishment. (40) 10 marks will be awarded for the introduction,
conclusion, and references (refer to the marking rubric).
Introduction
Designing an accommodation establishment that effectively meets the needs of its
target market requires a strategic and well-structured approach. The
InterContinental Hotel Group (IHG) has developed a four-step process that they
applied in designing Even Hotels, one of their successful hotel brands. This
process can be adapted to create a customized accommodation experience tailored
to a specific community or location. For this case study, I will apply IHG's four-
TRT3701 Assignment 2
Semester 2 2024
QUESTIONS WITH DETAILED ANSWERS
, TRT3701 Assignment 2 Semester 2 2024
Case study
In Activity 3.2 of the study guide you learned how leading hotel brands such as
Marriott Hotels and InterContinental Hotel Group (IHG) design hotels that meet
the needs of their target market.
Activity 3.4 required you to propose an accommodation establishment within your
community or any other community/town/city/national park or game reserve of
your choice. In this activity (Activity 3.4), you were also required to identify a
target market for the accommodation establishment that you proposed. 2.1. The
InterContinental Hotel Group (IHG) formulated a four-step process when
designing Even Hotels, which is one of its hotel brands. Apply this four-step
process in the context of the accommodation establishment that you proposed in
Activity 3.4 of the study guide. In your answer, provide the physical address of the
potential location for your proposed accommodation establishment. Important. The
discussion of each step should be detailed and be based on the on your proposed
accommodation establishment. (40) 10 marks will be awarded for the introduction,
conclusion, and references (refer to the marking rubric).
Introduction
Designing an accommodation establishment that effectively meets the needs of its
target market requires a strategic and well-structured approach. The
InterContinental Hotel Group (IHG) has developed a four-step process that they
applied in designing Even Hotels, one of their successful hotel brands. This
process can be adapted to create a customized accommodation experience tailored
to a specific community or location. For this case study, I will apply IHG's four-
