Hootsuite Social Marketing Certification
Exam Questions with Verified Solutions
When drafting the bio section of a social profile, keep in mind that only the
first ____________ will appear to customers in search engine results, so be
sure to convey the most important information first. - -140 characters
-Private Twitter Lists are a great way to _________. - -Keep up with
competitors' content without publicly following them
-On your Facebook Page, which feature would you use you want to provide
your followers with the ability to Shop Now, Sign Up, or Contact Us. - -Call-
to-Action Button
-Instagram allows you to include clickable links in the following area(s): - -
Website field
-Instagram doesn't offer many options for formatting your bio within the
app, but there is a workaround for adding line breaks to your bio description
to make it easier to read. Which of the following best describes this
workaround? - -Draft your bio using the notes app on your device, then
paste your formatted copy into the bio field
-When optimizing your YouTube page, use_______________________ for
grouping together relevant videos so viewers progress naturally from video
to video, thus generating more views through their session. - -Playlists
-Social media objectives should: - -Adhere to the S.M.A.R.T. framework
(Specific, Measurable, Achievable, Resourced, Time-bound).
-When pitching your budget to decision makers, focus on conveying two
things; first, demonstrate ROI from the current year, and second: - -
Showcase the value of the initiatives, campaigns, and goals you have in
mind for the coming year.
-Social media tactics tend to fall into 3 categories: - -Paid, Owned, Earned
-_______________ have become increasingly important because of the decline
of organic views AND because of the overall increase in the volume of
content being published on social channels. - -Paid tactics
-True or False: Brand voice/persona should be developed after your social
strategy has been implemented for 6 months to see what kind of
voice/persona occurs naturally. - -False
, -What element of a Crisis Management Plan defines the process that should
unfold once an issue or crisis is identified?
Hint: it also includes information about team members who should be
engaged, when to pause publishing activities, and who decides when a crisis
is over and normal social media operations can resume? - -Decision tree
-Brand Advocacy programs should contain 4 components: Program goals,
criteria for selection, a plan for onboarding, and finally, ____________. - -Plan
for continued engagement
Engagement can be categorized into four distinct types: (1) discussions
around shared content, (2) customer support queries, (3) addressing positive
and negative sentiment, and (4) proactive engagement.
-To grow your community on Twitter, we suggest that you: - -Participate in
conversations related to your industry and follow people whose interests
align with what your community offers.
-_______________ work best for communities that include seasoned
practitioners and professionals who are willing and able to share their
expertise. - -LinkedIn Groups
-You should use the 3 R's, Relevance, Reach, and Resonance to help you
evaluate advocacy candidates. Resonance refers to ________________. - -The
level of engagement they have with their audience
-Shared content can be categorized into two main categories: curated,
which is content gathered from trusted sources relevant to your industry,
and ________________, which is content produced within your organization
including items like blog articles, white papers, infographics, guides, and
visuals. - -Created
-When creating content for YouTube, keep your videos shareable,
accessible, and discoverable by using: - -High quality thumbnails, well
written titles and descriptions, and relevant metatags
-When running an employee advocacy program, eventually you'll need to
pull data to demonstrate the program's effectiveness. Which of the following
is not a common metric that program managers will look at? - -% decrease
in cost per click and cost per impression
-When planning out your YouTube publishing schedule, stick to
___________________________, as well as a predictable publishing schedule so
Exam Questions with Verified Solutions
When drafting the bio section of a social profile, keep in mind that only the
first ____________ will appear to customers in search engine results, so be
sure to convey the most important information first. - -140 characters
-Private Twitter Lists are a great way to _________. - -Keep up with
competitors' content without publicly following them
-On your Facebook Page, which feature would you use you want to provide
your followers with the ability to Shop Now, Sign Up, or Contact Us. - -Call-
to-Action Button
-Instagram allows you to include clickable links in the following area(s): - -
Website field
-Instagram doesn't offer many options for formatting your bio within the
app, but there is a workaround for adding line breaks to your bio description
to make it easier to read. Which of the following best describes this
workaround? - -Draft your bio using the notes app on your device, then
paste your formatted copy into the bio field
-When optimizing your YouTube page, use_______________________ for
grouping together relevant videos so viewers progress naturally from video
to video, thus generating more views through their session. - -Playlists
-Social media objectives should: - -Adhere to the S.M.A.R.T. framework
(Specific, Measurable, Achievable, Resourced, Time-bound).
-When pitching your budget to decision makers, focus on conveying two
things; first, demonstrate ROI from the current year, and second: - -
Showcase the value of the initiatives, campaigns, and goals you have in
mind for the coming year.
-Social media tactics tend to fall into 3 categories: - -Paid, Owned, Earned
-_______________ have become increasingly important because of the decline
of organic views AND because of the overall increase in the volume of
content being published on social channels. - -Paid tactics
-True or False: Brand voice/persona should be developed after your social
strategy has been implemented for 6 months to see what kind of
voice/persona occurs naturally. - -False
, -What element of a Crisis Management Plan defines the process that should
unfold once an issue or crisis is identified?
Hint: it also includes information about team members who should be
engaged, when to pause publishing activities, and who decides when a crisis
is over and normal social media operations can resume? - -Decision tree
-Brand Advocacy programs should contain 4 components: Program goals,
criteria for selection, a plan for onboarding, and finally, ____________. - -Plan
for continued engagement
Engagement can be categorized into four distinct types: (1) discussions
around shared content, (2) customer support queries, (3) addressing positive
and negative sentiment, and (4) proactive engagement.
-To grow your community on Twitter, we suggest that you: - -Participate in
conversations related to your industry and follow people whose interests
align with what your community offers.
-_______________ work best for communities that include seasoned
practitioners and professionals who are willing and able to share their
expertise. - -LinkedIn Groups
-You should use the 3 R's, Relevance, Reach, and Resonance to help you
evaluate advocacy candidates. Resonance refers to ________________. - -The
level of engagement they have with their audience
-Shared content can be categorized into two main categories: curated,
which is content gathered from trusted sources relevant to your industry,
and ________________, which is content produced within your organization
including items like blog articles, white papers, infographics, guides, and
visuals. - -Created
-When creating content for YouTube, keep your videos shareable,
accessible, and discoverable by using: - -High quality thumbnails, well
written titles and descriptions, and relevant metatags
-When running an employee advocacy program, eventually you'll need to
pull data to demonstrate the program's effectiveness. Which of the following
is not a common metric that program managers will look at? - -% decrease
in cost per click and cost per impression
-When planning out your YouTube publishing schedule, stick to
___________________________, as well as a predictable publishing schedule so
