RISE UP TEST QUESTIONS WITH
COMPLETE SOLUTION
h which of the following is a term for physical goods that are bought and sold? - B. Products
which of the following is a standard term that describes the audience of retail stores-that is, the people
who will buy things from the stores? - D. Customers
which of the following is a term for intangible things, such as providing delivery, that are sold by
retailers? - C. Services
what kind of things does a manufacturer produce? - D. Finished products
which of the following holds large quantities of product that are later sent either to retail locations or
directly to customers? - C. Distribution center
which of the following terms best describes a grower of potatoes? - A. Manufacturer
The majority of retailers are: - A. Independently owned
which of the following is the term for the retailing approach that places the focus on creating a seamless
shopping experience for customers by integrating multiple channels? - B. Omnichannel
which of the following is the standard definition of a retail ecosystem? - A. An interconnected system of
approaches for meeting the goal of retailing, which is to provide customers with the merchandise and
services they want.
Approximately what percentage of U.S jobs are retail jobs, as of 2019? - C. 20-25%
These customers can take a long time to make a purchase decision, and might return to a retailer several
times before making a purchase. - D. Comparison shoppers
These customers tend to make quick purchase decisions, often buying inexpensive items that are not
high importance to them. - B. Impulse buyers
These customers tend to spend a lot of time checking out products and prices through online sites,
visiting different stores and comparing retailer ads. - D. Comparison shoppers
These customers view shopping as a fun occasion, so shopping does not necessarily include making a
purchase. - C. Recreational shoppers
These customers have an early adopter mindset, and want to be recognized as trendsetters by others. -
A. Innovation/ trend buyers
These shoppers have typically enjoyed and valued positive customer experiences with a particular
retailer. - A. Loyal customers
These shoppers are rarely the first to try new products. - B. Followers
, Which of the following is the term for behavior influences that come from a customer's family and
friends? - B. External social cues
Which of the following is the term for behavior influences that come from retailers marketing? - B.
External social cues
Which hof hthe hfollowing his hthe hterm hfor hbehavior hinfluences hthat hcome hfrom ha hcustomer's hown
hneeds? h- hC. hInternal hphysical hcues
Which hof hthe hfollowing his hthe hterm hfor hthe hoverall himpression hgathered hfrom hinformation hthat his
hseen, hheard hand hexperienced hby hcustomers hwho hencounter ha hbusiness, hits hproducts hand hservices?
h- hD. hCompany hbrand
Which hof hthe hfollowing his hthe hterm hfor hthe hunique hway hthat hcompany hemployees hact hwith heach
hother hand hwith hcustomers? h- hC. hCompany hculture
Which hof hthe hfollowing hbest hdefines hquality hcustomer hservice? h- hA. hDelivering ha hpositive,
hmemorable hexperience hthat his hmore hthan hwhat hthe hcustomer hexpected.
As hof h2019, hroughly hhow hmuch hmoney hdo hU.S. hretailers hlose hannually hdue hto hpoor hcustomer
hservice? h- hC. h$60-$70 hbillion
After hone hnegative hexperience, happroximately hwhat hpercentage hof hpeople hsay hthey hwill hnever hdo
hbusiness hwith hthat hcompany hagain? h- hC. h50%
Which hof hthe hfollowing hdoes hnot hdescribe ha hproduct hfeature? h- hA. hPrice
Which hof hthe hfollowing his ha hvalid hreason hfor hyou, has han hemployee, hnot hto hescort ha hcustomer hto
hthe hlocation hof ha hproduct hthat hthey've hasked hto hsee? h- hC. hYou're hworking hwith hanother hcustomer
hand hcan't hleave hyour harea
What's hthe hbest hway hto hrespond hwhen ha hcustomer hasks ha hquestion habout ha hproduct hand hyou
hdon't hknow hthe hanswer? h- hA. hAdmit hthat hyou hdon't hknow hthe hanswer hand htake hthe hcustomer hto ha
hcoworker hor hsupervisor hwho hcan hhelp
The htype hof hmindset hthat hbest hhelps hyou hgrow hand hlearn has han hemployee his hcalled? h- hB. hA hgrowth
hmindset
The htype hof hmindset hthat hlimits hyour hability hto hgrow hand hlearn has han hemployee his hcalled? h- hA. hA
hfixed hmindset
Which hof hthe hfollowing his hvalid hreason hfor hyou, has han hemployee, hnot hto hescort ha hcustomer hto hthe
hlocation hof ha hproduct hthat hthey've hasked hto hsee? h- hC. hYou're hworking hwith hanother hcustomer hand
hcan't hleav hyour harea
A hgood hway hto hhelp ha hcustomer hfrom ha hgood himpression habout hyou heven hbefore hyou hinteract
hwith hthem his hto? h- hC. hUse hnonverbal hcommunication, hsuch has hhaving hconfident hposture hand
hmaking heye hcontact
COMPLETE SOLUTION
h which of the following is a term for physical goods that are bought and sold? - B. Products
which of the following is a standard term that describes the audience of retail stores-that is, the people
who will buy things from the stores? - D. Customers
which of the following is a term for intangible things, such as providing delivery, that are sold by
retailers? - C. Services
what kind of things does a manufacturer produce? - D. Finished products
which of the following holds large quantities of product that are later sent either to retail locations or
directly to customers? - C. Distribution center
which of the following terms best describes a grower of potatoes? - A. Manufacturer
The majority of retailers are: - A. Independently owned
which of the following is the term for the retailing approach that places the focus on creating a seamless
shopping experience for customers by integrating multiple channels? - B. Omnichannel
which of the following is the standard definition of a retail ecosystem? - A. An interconnected system of
approaches for meeting the goal of retailing, which is to provide customers with the merchandise and
services they want.
Approximately what percentage of U.S jobs are retail jobs, as of 2019? - C. 20-25%
These customers can take a long time to make a purchase decision, and might return to a retailer several
times before making a purchase. - D. Comparison shoppers
These customers tend to make quick purchase decisions, often buying inexpensive items that are not
high importance to them. - B. Impulse buyers
These customers tend to spend a lot of time checking out products and prices through online sites,
visiting different stores and comparing retailer ads. - D. Comparison shoppers
These customers view shopping as a fun occasion, so shopping does not necessarily include making a
purchase. - C. Recreational shoppers
These customers have an early adopter mindset, and want to be recognized as trendsetters by others. -
A. Innovation/ trend buyers
These shoppers have typically enjoyed and valued positive customer experiences with a particular
retailer. - A. Loyal customers
These shoppers are rarely the first to try new products. - B. Followers
, Which of the following is the term for behavior influences that come from a customer's family and
friends? - B. External social cues
Which of the following is the term for behavior influences that come from retailers marketing? - B.
External social cues
Which hof hthe hfollowing his hthe hterm hfor hbehavior hinfluences hthat hcome hfrom ha hcustomer's hown
hneeds? h- hC. hInternal hphysical hcues
Which hof hthe hfollowing his hthe hterm hfor hthe hoverall himpression hgathered hfrom hinformation hthat his
hseen, hheard hand hexperienced hby hcustomers hwho hencounter ha hbusiness, hits hproducts hand hservices?
h- hD. hCompany hbrand
Which hof hthe hfollowing his hthe hterm hfor hthe hunique hway hthat hcompany hemployees hact hwith heach
hother hand hwith hcustomers? h- hC. hCompany hculture
Which hof hthe hfollowing hbest hdefines hquality hcustomer hservice? h- hA. hDelivering ha hpositive,
hmemorable hexperience hthat his hmore hthan hwhat hthe hcustomer hexpected.
As hof h2019, hroughly hhow hmuch hmoney hdo hU.S. hretailers hlose hannually hdue hto hpoor hcustomer
hservice? h- hC. h$60-$70 hbillion
After hone hnegative hexperience, happroximately hwhat hpercentage hof hpeople hsay hthey hwill hnever hdo
hbusiness hwith hthat hcompany hagain? h- hC. h50%
Which hof hthe hfollowing hdoes hnot hdescribe ha hproduct hfeature? h- hA. hPrice
Which hof hthe hfollowing his ha hvalid hreason hfor hyou, has han hemployee, hnot hto hescort ha hcustomer hto
hthe hlocation hof ha hproduct hthat hthey've hasked hto hsee? h- hC. hYou're hworking hwith hanother hcustomer
hand hcan't hleave hyour harea
What's hthe hbest hway hto hrespond hwhen ha hcustomer hasks ha hquestion habout ha hproduct hand hyou
hdon't hknow hthe hanswer? h- hA. hAdmit hthat hyou hdon't hknow hthe hanswer hand htake hthe hcustomer hto ha
hcoworker hor hsupervisor hwho hcan hhelp
The htype hof hmindset hthat hbest hhelps hyou hgrow hand hlearn has han hemployee his hcalled? h- hB. hA hgrowth
hmindset
The htype hof hmindset hthat hlimits hyour hability hto hgrow hand hlearn has han hemployee his hcalled? h- hA. hA
hfixed hmindset
Which hof hthe hfollowing his hvalid hreason hfor hyou, has han hemployee, hnot hto hescort ha hcustomer hto hthe
hlocation hof ha hproduct hthat hthey've hasked hto hsee? h- hC. hYou're hworking hwith hanother hcustomer hand
hcan't hleav hyour harea
A hgood hway hto hhelp ha hcustomer hfrom ha hgood himpression habout hyou heven hbefore hyou hinteract
hwith hthem his hto? h- hC. hUse hnonverbal hcommunication, hsuch has hhaving hconfident hposture hand
hmaking heye hcontact
