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CPCA Exam Prep_ Understanding & Using Data_ Syndicated Scanner Data

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CPCA Exam Prep_ Understanding & Using Data_ Syndicated Scanner Data

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CPCA Exam Prep: Understanding & Using Data:
Syndicated Scanner Data
Pareto Principle - ANS-Otherwise known as the 80/20 rule whre 80% of the volume is derived
from 20% of the SKUs

Which of the following would NOT be a driver of baseline sales? - ANS-Temporary price
reduction.
Drivers of baseline sale could be:
- Distribution
- Shelf space allocation
- Non-promoted price

Sales Potential Formula - ANS-Current Sales/(Current Distribution x Distribution Target) = Sales
Potential

When analyzing syndicated scanner data you can choose four parameters to narrow down your
data query. What are they? - ANS-- Time
- Product
- Geopgraphy
- Measures

Share per SKU calculation - ANS-= Brand Share/# of SKUs

Total Sales - ANS-= Baseline Sales + Incremental Sales

Which of the following decriptions best describes syndicated scanner data? - ANS-Sales data
compiled across multiple retailers across a variety of distribution channels.

What is the most important source of data used in Category Management? - ANS-Retail
Scanned Data

Which of the following analyses cannot be performed using Syndicated scanner data? -
ANS-Demographic profiles

Syndicated scanner data is comprised of two types of data including: - ANS-Scanner Data &
Audit Data

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