Forecasting FINAL
traced in decades and centuries - ANS-long wave cycles
begins with bright primary colors followed by mixed, less intense colors - ANS-primary hue
high chroma --> multicolor --> subdued colors --> achromatic colors --> purple phase -
ANS-collective color cycle
- new technology
-economic conditions
-color changes in uncertain times
-social change
-gender norms
-color changes
-nostalgic revival - ANS-color cycles and cultural shifts
pendulum swing - ANS-forecasting with color cycles
-seven year cycle
-swings between warm and cool tones - ANS-pendulum swing
-continuity palettes
-color families - ANS-seasonal continuity
-the naturals
-pastels
-darks
-brights - ANS-color families
-yellows
-reds
-greens
-blues - ANS-families based on the color wheel
-now integral part of product development
-"forecasters don't dictate color" Track Evolution
-Financial backing from apparel supply chain, mills that produce yarns/fabrics, manufacturers,
and retailers - ANS-the color forecasting process
•Demographics help define consumer groups.•The Cooper Marketing Group's consumer
categories-Color forwards, color prudents, and color loyals. - ANS-consumers and color
traced in decades and centuries - ANS-long wave cycles
begins with bright primary colors followed by mixed, less intense colors - ANS-primary hue
high chroma --> multicolor --> subdued colors --> achromatic colors --> purple phase -
ANS-collective color cycle
- new technology
-economic conditions
-color changes in uncertain times
-social change
-gender norms
-color changes
-nostalgic revival - ANS-color cycles and cultural shifts
pendulum swing - ANS-forecasting with color cycles
-seven year cycle
-swings between warm and cool tones - ANS-pendulum swing
-continuity palettes
-color families - ANS-seasonal continuity
-the naturals
-pastels
-darks
-brights - ANS-color families
-yellows
-reds
-greens
-blues - ANS-families based on the color wheel
-now integral part of product development
-"forecasters don't dictate color" Track Evolution
-Financial backing from apparel supply chain, mills that produce yarns/fabrics, manufacturers,
and retailers - ANS-the color forecasting process
•Demographics help define consumer groups.•The Cooper Marketing Group's consumer
categories-Color forwards, color prudents, and color loyals. - ANS-consumers and color
