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A new development program for seniors features a group short game lesson followed by a
pitch, chip, and putt contest. What is missing from the program? - Correct Solution: Tour of
the facility
Across the board, roughly what percentage of golfers participate in instructional programs in
a given year? - Correct Solution: 15%
Assistant pro Ellen Jackson is developing a proposal for a free junior golf clinic as a part of
the facility's player development program mix. What can Ellen reasonably represent as an
anticipated outcome if her program is implemented? - Correct Solution: More rounds played
(increased revenue)
At which facility type is it most advisable to have promotions immediately and readily
available to their customers? - Correct Solution: Private, resort, or public
At which stage of the player development planning process should consideration be given to
how new programs would blend with the other operational departments at the facility? -
Correct Solution: Develop business objectives and related strategies
Benefits of business planning for the teaching professional - Correct Solution: Clarifies
objectives
Communicates objectives
Motivates staff
Serves as a financial roadmap
Helps measure success
Increases credibility
By law, which statement concerning employment of independent teaching contractors is
correct? - Correct Solution: Facilities must give up control over how an independent
contractor teaches
Core industries - Correct Solution: Golf course capital investment
Golf facility operations
, Golfer supplies (on and off the course)
Media, tournaments, associations and charities
Cost of golf = - Correct Solution: Playing fees + equipment + lessons + tournament fees +
other associated costs
Enabled industries - Correct Solution: Hospitality/tourism
Real estate
Five phases of the PGA Business Planning Model - Correct Solution: 1. Define the business
2. Assess the current state of the business
3. Develop business goals, objectives, and related strategies
4. Prepare financial forecasts and budgets
5. Monitor performance
Four phases of player development: - Correct Solution: Phase 1 - Create an overall design
Phase 2 - Select of develop specific programs
Phase 3 - Implement the programs
Phase 4 - Evaluate program effectiveness
How much time does a typical player need for an 18-hole round of golf? - Correct Solution: 6
hours, from the time they leave their homes to the time they return home again
Ideas to help increase pace of play: - Correct Solution: Golfer education
Shorter courses with firmer fairways
Less penal rough
Shorter distances between tees
Provide additional teeing ground
In spite of ABC golf clubs first class driving range, Judy chose not to return to the facility
because of her experience with her instructor. According to the customer relations model,
what is the correct way to classify the problem? - Correct Solution: Staffing