UGA MARK 3000 Test 2 questions and answers.

marketing research a set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas secondary data pieces of information that have already been collected from other sources and usually are readily available primary data data collected to address specific research needs sample a group of customers who represent the customers of interest in a research study data raw numbers or facts information organized, analyzed, interpreted data that offer value to marketers syndicated data data available for a fee from commercial research firms such as Information Resources Inc., National Purchase Diary Panel, and Nielsen scanner data a type of syndicated external secondary data used in quantitative research that is obtained from scanner readings of UPC codes at checkout counters panel data information collected from a group of consumers data warehouses large computer files that store millions and even billions of pieces of individual data data mining the use of a variety of statistical analysis tools to uncover previously unknown patterns in the data stored in databases of relationships among variables churn the number of consumes who stop using a product or service divided by the average number of consumers of that product or service big data data sets that are too large and complex to analyze with conventional data management and date mining software qualitative research informal research methods, including observation, following social media sites, in depth interviews, focus groups, and protective techniques quantitative research structured responses that can be statistically tested to confirm insights and hypotheses generated via qualitative research or secondary data observation an exploratory research method that entails examining purchase and consumption behaviors through personal or video camera scrutiny virtual community online networks of people who communicate about specific topics sentiment mining data gathered by evaluating customer comments posted through social media sites such as Facebook and twitter in-depth interview an exploratory research technique in which trained researchers ask questions, listen to and record the answers, and then pose additional questions to clarify or expand on a particular issue focus group interview a research technique in which a small group of persons (usually 8-12) comes together for an intensive discussion about a particular topic, with the conversation guided by a trained moderator using an unstructured method of inquiry survey a systematic means of collecting information from people that generally uses a questionnaire questionnaire a form that features a set of questions designed to gather information from respondents and thereby accomplish the researchers objectives; questions can be either unstructured or structured unstructured questions open ended questions that allow respondents to answer in their own words structured questions close ended questions for which a discrete set of response alternatives, or specific answers is provided for respondents to evaluate experimental research a type of conclusive and quantitative research that systematically manipulates one or more variables to determine which variables have causal effect on another variable biometric data digital scanning of the physiological or behavior characteristics of individuals as means of identification product anything that is of value to a consumer an can be offered through a voluntary marketing exchange core customer value the basic problem solving benefits that consumers are seeking actual product the physical attributes of a product including the brand name, features/design, quality level, and packaging