MKT4440 Midterm LSU || A+ Guaranteed.

Internet correct answers Global network of interconnected networks Public Internet correct answers Global network that is accessibly by anyone, anywhere, anytime Intrantet correct answers Network that runs internally and uses internet standards Mini-internet with password protection for internal corporate consumption Extranet correct answers 2 or more proprietary networks that are joined to share information 1 Intranet + 1 Intranet = Extranet Access is limited to extranet members E-Business correct answers Optimization of a company's business activities using digital technologies Attracting and retaining customers and business partners Includes digital communication, e-commerce, and online research Digital Technology correct answers Products and services, such as computers and the internet, allow the storage and transmission of data in digital formats E-Commerce correct answers Subset of e-business, focused on transactions that include buying/selling online, digital value creation, virtual marketplaces and storefronts, and new distribution channel intermediaries Mobile Commerce correct answers Subset of e-commerce Social Commerce correct answers Subset of e-commerce, uses social media and consumer interactions to facilitate online sales E-Marketing correct answers Use of information technology for the marketing activity and the process for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society Information technology applied to traditional marketing How does e-marketing affect traditional marketing? correct answers 1. Increases efficiency and effectiveness 2. Transforms many marketing strategies that result in new business models that add customer value or increase profitability