MKT 4440 EXAM 2 || with Error-free Solutions.

Personality correct answers - the totality of thoughts, emotions, intentions, and behaviors that a person exhibits consistently as he or she adapts to his/her environment - complex Personality Qualities correct answers - Unique - Can be conceptualized as a combination of specific traits or characteristics - Traits are relatively stable and interact with situations to influence behavior - Specific behaviors can vary lifestyles correct answers How people spend time and money Psyographics correct answers Refers to the way consumer lifestyles are measured AIO statements correct answers - activities - interests - opinions Geodemographics correct answers Based on the idea that people who live in the same idea have similar lifestyles Self-Concept correct answers Refers to totality of thoughts and feelings that an individual has about themselves 6 Types of Self-Concept correct answers - Actual self - Social self - Possible self - Ideal self - Ideal social self - Extended self self-esteem correct answers Refers to the positivity of an individual's self -concept Self-Congruency correct answers Does the store match you? Attitudes correct answers Relatively enduring overall evaluations of objects, products, services, issues, or people ABC Approach to Attitudes correct answers - Affect I really like my honda - Behavior I always buy Honda - Cognition My honda gets good gas mileage