mkt 4440 exam 1 || Questions and 100% Verified Answers.

A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cultlike following. correct answers Cluetrain Manifesto In strategic management and marketing, it is the percentage or proportion of the total available market or market segment that is being serviced by a company. correct answers Market Share A unit of measurement. correct answers Metric advertising where the advertiser pays only for each click on their advert, not for the opportunity for it to be seen or displayed. correct answers Pay per click (PPC) The ratio of cost to profit. correct answers Return on investment (ROI) the practice that aims to improve a website's ranking for specific keywords in the search engines. correct answers Search engine optimisation (SEO) Electronic messages sent on a cellular network. correct answers Short Message Service (SMS) A set of ideas that outline how a product or brand will be positioned and achieve its objectives. This guides decisions on how to create, distribute, promote and price the product or service. correct answers Strategy A specific action or method that contributes to achieving a goal. correct answers Tactic The kind of ads you can create on social media; these could be Twitter Cards, Facebook sponsored posts or, Lenses or Geofilters on Snapchat. correct answers Ad Types Statistical information about a particular population, such as age, gender, language or location correct answers Demographics A word preceded by a hash, such as #nofilter, used to help users find posts related to their interests. correct answers Hashtags important metrics that can be measured to indicate success. correct answers KPI What you want to achieve from a marketing effort. correct answers Objectives The various ways available to pay for ads online, such as cost per click (CPC), cost per engagement (CPE) and cost per mille meaning cost per thousand views, (CPM). correct answers Payment models