IAB Digital Media Sales Certification
Terms in this set (200)
Average Active Sessions: the average number of streams
AAS of one minute or more that are active within a time
period
A sales channel between publishers and ad networks
that can also provide aggregated inventory to
advertisers. They provide a technology platform that
Ad Exchange facilitates automated auction-based pricing and buying
in real-time. (Excludes technology platforms that
exclusively provide tools than enable direct media
buying and selling between participants)
Server-initiated ad the publishers web content server for making requests,
impression formatting and re-directing content
Client-initiated ad ad counting relies on the user's browser to perform
impression these activities
Ad impression ratio Clickthroughs / Impressions
provide an outsourced sales capability for publishers
and a means to aggregate inventory and audiences from
numerous sources in a single buying opportunity for
Ad Network media buyers. it may provide specific technologies to
enhance value to both publishers and advertisers,
include unique targeting capabilities, creative
generation, and optimization.
a small, self contained software application that is most
often used by browsers to automatically display
Applet
animation and/or to perform database queries
requested by the user
, Application Programming API Stands for
Interface
a set of commands. it is the language that programmers
or developers use to communicate with a specific piece
API of hardware of software. for example, mobile ads
delivered in apps use THIS to communicate with an SDK
that is built for the app
Advertising Research ARF Stands for
Foundation
Association of National ANA Stands for
Advertisers
selling products or services to customers on the basis of
their established buying patterns. the offer can be
Affinity Marketing
communicated by email promotions, online, or offline
advertising
an agreement between two sites in which one site
agrees to feature content or an ad designed to drive
Affiliate Marketing traffic to another site. In return, the site receives a
percentage of sales or some other form of
compensation generated by that traffic
a word of phrase that is displayed when a user has image
loading disabled in their browser or when a user
Alternate Text abandons a page by hitting stop in their browser prior to
the transfer of all images... appears as balloon text when
a user lets their mouse rest over an image
when cable networks provide services where their
Authenticated Viewing customers can access television content online after
logging in through a host site
the average number of streams of one minute or more
Average Active Sessions
that are active within a time period
the exchange of goods and services without the use of
Barter
cash
Terms in this set (200)
Average Active Sessions: the average number of streams
AAS of one minute or more that are active within a time
period
A sales channel between publishers and ad networks
that can also provide aggregated inventory to
advertisers. They provide a technology platform that
Ad Exchange facilitates automated auction-based pricing and buying
in real-time. (Excludes technology platforms that
exclusively provide tools than enable direct media
buying and selling between participants)
Server-initiated ad the publishers web content server for making requests,
impression formatting and re-directing content
Client-initiated ad ad counting relies on the user's browser to perform
impression these activities
Ad impression ratio Clickthroughs / Impressions
provide an outsourced sales capability for publishers
and a means to aggregate inventory and audiences from
numerous sources in a single buying opportunity for
Ad Network media buyers. it may provide specific technologies to
enhance value to both publishers and advertisers,
include unique targeting capabilities, creative
generation, and optimization.
a small, self contained software application that is most
often used by browsers to automatically display
Applet
animation and/or to perform database queries
requested by the user
, Application Programming API Stands for
Interface
a set of commands. it is the language that programmers
or developers use to communicate with a specific piece
API of hardware of software. for example, mobile ads
delivered in apps use THIS to communicate with an SDK
that is built for the app
Advertising Research ARF Stands for
Foundation
Association of National ANA Stands for
Advertisers
selling products or services to customers on the basis of
their established buying patterns. the offer can be
Affinity Marketing
communicated by email promotions, online, or offline
advertising
an agreement between two sites in which one site
agrees to feature content or an ad designed to drive
Affiliate Marketing traffic to another site. In return, the site receives a
percentage of sales or some other form of
compensation generated by that traffic
a word of phrase that is displayed when a user has image
loading disabled in their browser or when a user
Alternate Text abandons a page by hitting stop in their browser prior to
the transfer of all images... appears as balloon text when
a user lets their mouse rest over an image
when cable networks provide services where their
Authenticated Viewing customers can access television content online after
logging in through a host site
the average number of streams of one minute or more
Average Active Sessions
that are active within a time period
the exchange of goods and services without the use of
Barter
cash
