lOMoARcPSD|3013804
Final Case study Reebok NFL Replica Jerseys
Distribution Logistics and Supply Chain Management (Vrije
Universiteit Amsterdam)
, lOMoARcPSD|3013804
Reebok NFL Replica Jerseys: A Case for Postponement
Group 11
Natalie Capkova, Niek Al, Stephan Van Vianen, Daan Ploos van Amstel, Therese Loening
1. Introduction
The purpose of this report is to advise the inventory manager of Reebok NFL replica jerseys
on the most suitable models in order to fulfill the unexpected demand for the upcoming
year. Firstly, the company’s background will be considered. Furthermore, each discussion
question will be portrayed with possible solution that Reebok can take into consideration.
Finally, a brief conclusion will be drawn to point out the key issues and opportunities raised.
2. Company’s background
Reebok International Ltd was established in 1979 and holds exclusive rights to
manufacture, market and sell National Football League (NFL) merchandise. In return NFL
requires Reebok to provide high service levels to sports retailers who ultimately sell the
merchandise to the public. A key concern for Reebok is that demand is influenced by many
uncontrollable factors, resulting in forecasts that are hard to predict. In addition, the
company faces the problem whether to order dressed or blank jerseys in order to achieve
profit maximization.
3. Key Questions and Solutions
The following chapter displays each question that needs to be answered and examines
the potential outcomes of each solution discussed including calculations, tables and
sample figures. Each questions is based on information given in the case study, which is
outdated and therefore some of the data portrayed may not be real reflection of the
reality.
Final Case study Reebok NFL Replica Jerseys
Distribution Logistics and Supply Chain Management (Vrije
Universiteit Amsterdam)
, lOMoARcPSD|3013804
Reebok NFL Replica Jerseys: A Case for Postponement
Group 11
Natalie Capkova, Niek Al, Stephan Van Vianen, Daan Ploos van Amstel, Therese Loening
1. Introduction
The purpose of this report is to advise the inventory manager of Reebok NFL replica jerseys
on the most suitable models in order to fulfill the unexpected demand for the upcoming
year. Firstly, the company’s background will be considered. Furthermore, each discussion
question will be portrayed with possible solution that Reebok can take into consideration.
Finally, a brief conclusion will be drawn to point out the key issues and opportunities raised.
2. Company’s background
Reebok International Ltd was established in 1979 and holds exclusive rights to
manufacture, market and sell National Football League (NFL) merchandise. In return NFL
requires Reebok to provide high service levels to sports retailers who ultimately sell the
merchandise to the public. A key concern for Reebok is that demand is influenced by many
uncontrollable factors, resulting in forecasts that are hard to predict. In addition, the
company faces the problem whether to order dressed or blank jerseys in order to achieve
profit maximization.
3. Key Questions and Solutions
The following chapter displays each question that needs to be answered and examines
the potential outcomes of each solution discussed including calculations, tables and
sample figures. Each questions is based on information given in the case study, which is
outdated and therefore some of the data portrayed may not be real reflection of the
reality.
