IMC 587 EXAM 2 LATEST UPDATE
promotion - ANSWER any activity designed to stimulate interest in,
awareness of, and purchase of a product
critical in the positioning of a product in the mind of the consumer
Paid Media (advertising) - ANSWER paid, sponsored message
conveyed through media
Earned media (publicity) - ANSWER exposure in media not paid for by
the organization
Sales - ANSWER presentation in which seller has an dialogue and
persuade the customer
Promotion should include the steps in AIDA - ANSWER increase
awareness
attract interest
arouse debate
initiate action
Goals of Paid Media - ANSWER - create awareness
- communicate info about attributes and benefits
- develop or change an image or personality
- associate a brand with feelings and emotions
- create norm groups
- precipitate behavior
Types of Advertising Media for Sport - ANSWER electronic media,
signage, print media, out-of-home advertising
Public Relation Tasks and Outreach Initiatives - ANSWER media
, relations, publications, websites, media guides, photography
some public relations strategies - ANSWER raise awareness, build
brand, enhance image, increase ticket & merchandise sales,
influence public policy
Community Relations - ANSWER these programs provide
opportunities to make a lasting connection between athletes or sport
organizations & the communities where they work and compete
- also provides potential media opportunities and a chance to
showcase athletes and the sport organization as good citizens who
make a meaningful impact
Signage - ANSWER includes electronic or printed messages or logos
identifying a sponsor on any number of materials.
- has lost importance in marketing mix for many companies.
Major Events - ANSWER A large, one-time or annual event that is
created to crown a champion or showcase special athletic
competition
- they do the following: raise the greater revenue than regular events,
drive economic impact to community, and create additional content
and access
Sales Promotion - ANSWER can take the form on non-oriented or
non-price-oriented tactics
- be careful not to alienate season-ticket holders.
- use sponsors to help cover costs of value-added promotions, but
marketers must find promotions that work for all levels of consumers.
Sales Promotion Planning - ANSWER - sports promotion must know
the objective
- understand timing of promotion
promotion - ANSWER any activity designed to stimulate interest in,
awareness of, and purchase of a product
critical in the positioning of a product in the mind of the consumer
Paid Media (advertising) - ANSWER paid, sponsored message
conveyed through media
Earned media (publicity) - ANSWER exposure in media not paid for by
the organization
Sales - ANSWER presentation in which seller has an dialogue and
persuade the customer
Promotion should include the steps in AIDA - ANSWER increase
awareness
attract interest
arouse debate
initiate action
Goals of Paid Media - ANSWER - create awareness
- communicate info about attributes and benefits
- develop or change an image or personality
- associate a brand with feelings and emotions
- create norm groups
- precipitate behavior
Types of Advertising Media for Sport - ANSWER electronic media,
signage, print media, out-of-home advertising
Public Relation Tasks and Outreach Initiatives - ANSWER media
, relations, publications, websites, media guides, photography
some public relations strategies - ANSWER raise awareness, build
brand, enhance image, increase ticket & merchandise sales,
influence public policy
Community Relations - ANSWER these programs provide
opportunities to make a lasting connection between athletes or sport
organizations & the communities where they work and compete
- also provides potential media opportunities and a chance to
showcase athletes and the sport organization as good citizens who
make a meaningful impact
Signage - ANSWER includes electronic or printed messages or logos
identifying a sponsor on any number of materials.
- has lost importance in marketing mix for many companies.
Major Events - ANSWER A large, one-time or annual event that is
created to crown a champion or showcase special athletic
competition
- they do the following: raise the greater revenue than regular events,
drive economic impact to community, and create additional content
and access
Sales Promotion - ANSWER can take the form on non-oriented or
non-price-oriented tactics
- be careful not to alienate season-ticket holders.
- use sponsors to help cover costs of value-added promotions, but
marketers must find promotions that work for all levels of consumers.
Sales Promotion Planning - ANSWER - sports promotion must know
the objective
- understand timing of promotion
