Business plan
Owner: Arno Vollebregt
World of berries
Statenlaan 53
Rotterdam, 3051 HL
0623232826
1
, Table of contents
I. Table of contents……………………………………….page 2
II. Executive summary…………………………………….page 3
III. General company description…………………………page 4
IV. Products and services………………………………….page 5
V. Marketing plan…………………………………………..page 7
VI. Operational plan…………………………………………page 14
VII. Management and organization………………………...page 17
VIII. Personal financial statement…………………………...page 17
IX. Startup expenses………………………………………..page 18
X. Financial plan…………………………………………....page 19
XI. Resources………………………………………………..page 20
2
, Executive summary
My company is going to be a company that buys and sells fruit, mainly focused on
blueberries. The base of this company is blueberries; I will offer raspberries beside
blueberries as well. This business will start from scratch, so it is going to be a new
business. I’m using my own idea of doing business. There are a couple of advantages to
start a new business;
- It is less complicated to start your own new business than to buy an existing or
franchise business.
- I have the control of all aspects in the company, including what type of fruit is
offered, how I do my marketing and I choose my own location and who I hire to
work for me.
- Higher financial rewards
- Creativity and personal satisfaction
My customers would be people living in the neighborhood, people from 30 up till any
age. My customers are people who like to eat healthy or just like blue and raspberries.
They also could like the fact that I sell these products in the neighborhood and got
motivated to eat them because of me. Blueberries and raspberries is for everybody,
everybody can eat them; it’s just the people who buy them usually are people from
around 30 or above with a job and an income. The owner of the company will be me,
Arno Vollebregt.
This company has a bright future, the food market is always a good one; it will always
keep existing because people need to eat. The market and demand for blueberries and
other superfood is really good right now. The chance to grow is very high, because it is a
wanted product and my clients know me personally. I also offer extra services to make
my business different from the others.
3
Owner: Arno Vollebregt
World of berries
Statenlaan 53
Rotterdam, 3051 HL
0623232826
1
, Table of contents
I. Table of contents……………………………………….page 2
II. Executive summary…………………………………….page 3
III. General company description…………………………page 4
IV. Products and services………………………………….page 5
V. Marketing plan…………………………………………..page 7
VI. Operational plan…………………………………………page 14
VII. Management and organization………………………...page 17
VIII. Personal financial statement…………………………...page 17
IX. Startup expenses………………………………………..page 18
X. Financial plan…………………………………………....page 19
XI. Resources………………………………………………..page 20
2
, Executive summary
My company is going to be a company that buys and sells fruit, mainly focused on
blueberries. The base of this company is blueberries; I will offer raspberries beside
blueberries as well. This business will start from scratch, so it is going to be a new
business. I’m using my own idea of doing business. There are a couple of advantages to
start a new business;
- It is less complicated to start your own new business than to buy an existing or
franchise business.
- I have the control of all aspects in the company, including what type of fruit is
offered, how I do my marketing and I choose my own location and who I hire to
work for me.
- Higher financial rewards
- Creativity and personal satisfaction
My customers would be people living in the neighborhood, people from 30 up till any
age. My customers are people who like to eat healthy or just like blue and raspberries.
They also could like the fact that I sell these products in the neighborhood and got
motivated to eat them because of me. Blueberries and raspberries is for everybody,
everybody can eat them; it’s just the people who buy them usually are people from
around 30 or above with a job and an income. The owner of the company will be me,
Arno Vollebregt.
This company has a bright future, the food market is always a good one; it will always
keep existing because people need to eat. The market and demand for blueberries and
other superfood is really good right now. The chance to grow is very high, because it is a
wanted product and my clients know me personally. I also offer extra services to make
my business different from the others.
3
