Instructor Manual: Newman, Business Communication and Character, 11th Edition 9780357718131; Chapter 1: Introduction to Business
Communication and Character
Instructor Manual
Newman, Business Communication and Character, 11th Edition 9780357718131; Chapter 1: Introduction
to Business Communication and Character
Table of Contents
Purpose and Perspective of the Chapter.......................................................................................................2
Cengage Supplements.................................................................................................................................2
Chapter Objectives......................................................................................................................................2
Complete List of Chapter Activities and Assessments................................................................................2
Key Terms...................................................................................................................................................3
What's New in This Chapter........................................................................................................................5
Chapter Outline...........................................................................................................................................6
Additional Discussion Questions...............................................................................................................14
Additional Resources.................................................................................................................................15
Internet Resources.................................................................................................................................15
© 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible 1
website, in whole or in part.
, Instructor Manual: Newman, Business Communication and Character, 11th Edition 9780357718131; Chapter 1: Introduction to Business
Communication and Character
Purpose and Perspective of the Chapter
The purpose of this chapter is to introduce the concepts that will be covered throughout the book.
Specifically looking at the relationship between communication and character in the business world.
Students will be taken through how to build strong relationships, make ethical decisions in the workplace
and navigate professional communication for the audience, message, audience, and mode.
Cengage Supplements
The following product-level supplements provide additional information that may help you in preparing
your course. They are available in the Instructor Resource Center.
Transition Guide (provides information about what is new from edition to edition)
Educator’s Guide (describes assets in the platform with a detailed breakdown of activities by
chapter with seat time)
PowerPoint (provides text-based lectures and presentations)
Test Bank (contains assessment questions and problems)
Guide to Teaching Online (provides information about the key assets within the product and how
to implement/facilitate use of the assets in synchronous and asynchronous teaching environments)
MindTap User Guide (provides information on how to navigate and use MindTap)
Chapter Objectives
The following objectives are addressed in this chapter:
1-1 Describe the relationship between communication and character.
1-2 Explain components of the character, audience, message (CAM) communication model.
1-3 Identify factors to consider during the character check step of the communication model.
1-4 Describe aspects of the audience to consider in business communication.
1-5 Choose the best medium for your message in a business situation.
Complete List of Chapter Activities and Assessments
The following table organizes activities and assessments by objective, so that you can see how all this
content relates to objectives and make decisions about which content you would like to emphasize in your
class based on your objectives. For additional guidance, refer to the Teaching Online Guide.
Chapter Activity/Assessment Source (i.e., PPT Duration
Objective slide, Workbook)
Icebreaker PPT Slide 2
1-1 Class Discussion PPT slide 8 10-15 minutes
1-4 Class Discussion Debrief PPT slide 9 5-10 minutes
1-3 Class Discussion Activity 2 PPT Slide 21 5-10 minutes
1-3 Class Discussion Activity 2 Debrief PPT Slide 22 15 minutes
1-4 Group Activity PPT slide 30 5-10 minutes
1-4 Group Activity Debrief PPT Slide 33 10 minutes
1-5 Group Activity 2 PPT Slide 40 10 minutes
1-5 Group Activity 2 Debrief PPT Slide 41 10 minutes
© 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible 2
website, in whole or in part.
, Instructor Manual: Newman, Business Communication and Character, 11th Edition 9780357718131; Chapter 1: Introduction to Business
Communication and Character
Knowledge Check PPT Slide 42
[return to top]
Key Terms
Cascading Communication: the process that directs information from one level in an organization down
to another.
Communication: the process of sending and receiving messages.
Communication barriers: when a message is not received as it was intended due to different
understanding or meaning of verbal (what you say) or non-verbal cues such as language, cultural,
attitudinal, or emotional.
Computer-mediated communication (CMC): technology options that allow for sending and receiving
messages through the platform.
Connotation meaning: the subjective, emotional meaning that you attach to a word.
Cross-Functional Communication: when lateral communication occurs across different departments,
divisions, or branches.
Denotation meaning: the literal, dictionary meaning of a word.
Distracting Noise: events and actions that stop work from being completed.
Downward Communication: the flow of information from managers to their employees (people who
report to them).
Emotional-Intelligence (EQ): the ability to recognize and be aware of your feelings and manage of your
response to situations appropriately.
Environmental Noise: what is happening in the setting around you that effects your senses.
Ethics: moral principles that guide us through our beliefs of what is right and wrong.
Extranet: a technology network that allows others chosen by the company access to needed elements.
Filters the way a message is received according to an audiences own lens taking into account their own
knowledge, biases, experience, background, and so on.
Formal Communication Network: the types of communication an organization utilizes.
Individual Ethics: defined by a person based on family values, heritage, personal experience, and other
factors that guide beliefs decisions about what is right and wrong.
Informal communication network (or Grapevine): when information is informally passed from one
colleague to another.
Intranet: a technology network that only allows employee access.
Lateral or Horizontal Communication: the flow of information among peers within an organization.
Lean media: types of media that are static, one-way platforms without the opportunity for social cues.
Medium: the way in which you will deliver your message.
© 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible 3
website, in whole or in part.
, Instructor Manual: Newman, Business Communication and Character, 11th Edition 9780357718131; Chapter 1: Introduction to Business
Communication and Character
Message: the information being communicated.
Multicommunicating: engaging in overlapping conversations.
Nonverbal: communicating through facial expressions, gestures, postures, and voice qualities.
Organizational or Political Savvy: the ability to navigate and adapt to individual personalities, styles,
and situations as well as organizational culture, history, and structure to be a more successful
communicator.
Professional Ethics: guidelines established by an organization that define what is right and wrong in the
workplace.
Rich media: types of media that allow for in-person, real-time interactions.
Self-Awareness: honest, realistic, and ongoing process of knowing ourselves and our emotions, strengths,
and weaknesses.
Situational Ethics: the circumstances around an event that influence a person’s decision-making process.
Social Ethics: principles established by society that define what is right and wrong in a community or
wider society.
Social networking: content that is created on social media sites.
Stereotyping: judgements that assume that the behavior of one person in a group represents everyone in
that group.
Synchronous: actions or events occurring in real-time.
Upward Communication: the flow of information from lower-level employees to upper-level employees
or managers.
User-generated content (UGC) or consumer-generated media (CGM): a company’s focus on the user
or customer when engaging with and posting on social media.
Verbal: communicating through spoken or written words.
[return to top]
What's New in This Chapter
The following elements are improvements in this chapter from the previous edition:
New focus on the idea of communication as a reflection of character, a new theme for the book.
New focus on simplified communication model with real world examples of how communication
happens in business environments.
New attention to help students consider how their choices affect others and reflect on them
personally and professionally.
New attention on the CAM model: character check, audience analysis, and message and medium.
Updated communication barriers and media choices.
More language barriers can be found in Chapter 5.
[return to top]
© 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible 4
website, in whole or in part.
Communication and Character
Instructor Manual
Newman, Business Communication and Character, 11th Edition 9780357718131; Chapter 1: Introduction
to Business Communication and Character
Table of Contents
Purpose and Perspective of the Chapter.......................................................................................................2
Cengage Supplements.................................................................................................................................2
Chapter Objectives......................................................................................................................................2
Complete List of Chapter Activities and Assessments................................................................................2
Key Terms...................................................................................................................................................3
What's New in This Chapter........................................................................................................................5
Chapter Outline...........................................................................................................................................6
Additional Discussion Questions...............................................................................................................14
Additional Resources.................................................................................................................................15
Internet Resources.................................................................................................................................15
© 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible 1
website, in whole or in part.
, Instructor Manual: Newman, Business Communication and Character, 11th Edition 9780357718131; Chapter 1: Introduction to Business
Communication and Character
Purpose and Perspective of the Chapter
The purpose of this chapter is to introduce the concepts that will be covered throughout the book.
Specifically looking at the relationship between communication and character in the business world.
Students will be taken through how to build strong relationships, make ethical decisions in the workplace
and navigate professional communication for the audience, message, audience, and mode.
Cengage Supplements
The following product-level supplements provide additional information that may help you in preparing
your course. They are available in the Instructor Resource Center.
Transition Guide (provides information about what is new from edition to edition)
Educator’s Guide (describes assets in the platform with a detailed breakdown of activities by
chapter with seat time)
PowerPoint (provides text-based lectures and presentations)
Test Bank (contains assessment questions and problems)
Guide to Teaching Online (provides information about the key assets within the product and how
to implement/facilitate use of the assets in synchronous and asynchronous teaching environments)
MindTap User Guide (provides information on how to navigate and use MindTap)
Chapter Objectives
The following objectives are addressed in this chapter:
1-1 Describe the relationship between communication and character.
1-2 Explain components of the character, audience, message (CAM) communication model.
1-3 Identify factors to consider during the character check step of the communication model.
1-4 Describe aspects of the audience to consider in business communication.
1-5 Choose the best medium for your message in a business situation.
Complete List of Chapter Activities and Assessments
The following table organizes activities and assessments by objective, so that you can see how all this
content relates to objectives and make decisions about which content you would like to emphasize in your
class based on your objectives. For additional guidance, refer to the Teaching Online Guide.
Chapter Activity/Assessment Source (i.e., PPT Duration
Objective slide, Workbook)
Icebreaker PPT Slide 2
1-1 Class Discussion PPT slide 8 10-15 minutes
1-4 Class Discussion Debrief PPT slide 9 5-10 minutes
1-3 Class Discussion Activity 2 PPT Slide 21 5-10 minutes
1-3 Class Discussion Activity 2 Debrief PPT Slide 22 15 minutes
1-4 Group Activity PPT slide 30 5-10 minutes
1-4 Group Activity Debrief PPT Slide 33 10 minutes
1-5 Group Activity 2 PPT Slide 40 10 minutes
1-5 Group Activity 2 Debrief PPT Slide 41 10 minutes
© 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible 2
website, in whole or in part.
, Instructor Manual: Newman, Business Communication and Character, 11th Edition 9780357718131; Chapter 1: Introduction to Business
Communication and Character
Knowledge Check PPT Slide 42
[return to top]
Key Terms
Cascading Communication: the process that directs information from one level in an organization down
to another.
Communication: the process of sending and receiving messages.
Communication barriers: when a message is not received as it was intended due to different
understanding or meaning of verbal (what you say) or non-verbal cues such as language, cultural,
attitudinal, or emotional.
Computer-mediated communication (CMC): technology options that allow for sending and receiving
messages through the platform.
Connotation meaning: the subjective, emotional meaning that you attach to a word.
Cross-Functional Communication: when lateral communication occurs across different departments,
divisions, or branches.
Denotation meaning: the literal, dictionary meaning of a word.
Distracting Noise: events and actions that stop work from being completed.
Downward Communication: the flow of information from managers to their employees (people who
report to them).
Emotional-Intelligence (EQ): the ability to recognize and be aware of your feelings and manage of your
response to situations appropriately.
Environmental Noise: what is happening in the setting around you that effects your senses.
Ethics: moral principles that guide us through our beliefs of what is right and wrong.
Extranet: a technology network that allows others chosen by the company access to needed elements.
Filters the way a message is received according to an audiences own lens taking into account their own
knowledge, biases, experience, background, and so on.
Formal Communication Network: the types of communication an organization utilizes.
Individual Ethics: defined by a person based on family values, heritage, personal experience, and other
factors that guide beliefs decisions about what is right and wrong.
Informal communication network (or Grapevine): when information is informally passed from one
colleague to another.
Intranet: a technology network that only allows employee access.
Lateral or Horizontal Communication: the flow of information among peers within an organization.
Lean media: types of media that are static, one-way platforms without the opportunity for social cues.
Medium: the way in which you will deliver your message.
© 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible 3
website, in whole or in part.
, Instructor Manual: Newman, Business Communication and Character, 11th Edition 9780357718131; Chapter 1: Introduction to Business
Communication and Character
Message: the information being communicated.
Multicommunicating: engaging in overlapping conversations.
Nonverbal: communicating through facial expressions, gestures, postures, and voice qualities.
Organizational or Political Savvy: the ability to navigate and adapt to individual personalities, styles,
and situations as well as organizational culture, history, and structure to be a more successful
communicator.
Professional Ethics: guidelines established by an organization that define what is right and wrong in the
workplace.
Rich media: types of media that allow for in-person, real-time interactions.
Self-Awareness: honest, realistic, and ongoing process of knowing ourselves and our emotions, strengths,
and weaknesses.
Situational Ethics: the circumstances around an event that influence a person’s decision-making process.
Social Ethics: principles established by society that define what is right and wrong in a community or
wider society.
Social networking: content that is created on social media sites.
Stereotyping: judgements that assume that the behavior of one person in a group represents everyone in
that group.
Synchronous: actions or events occurring in real-time.
Upward Communication: the flow of information from lower-level employees to upper-level employees
or managers.
User-generated content (UGC) or consumer-generated media (CGM): a company’s focus on the user
or customer when engaging with and posting on social media.
Verbal: communicating through spoken or written words.
[return to top]
What's New in This Chapter
The following elements are improvements in this chapter from the previous edition:
New focus on the idea of communication as a reflection of character, a new theme for the book.
New focus on simplified communication model with real world examples of how communication
happens in business environments.
New attention to help students consider how their choices affect others and reflect on them
personally and professionally.
New attention on the CAM model: character check, audience analysis, and message and medium.
Updated communication barriers and media choices.
More language barriers can be found in Chapter 5.
[return to top]
© 2023 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible 4
website, in whole or in part.
