Content Marketing verified already passed

Content Marketing verified already passedDefine content marketing - correct answer A promotion tool to communicate with and engage with their target audience to develop trust between the company and the audience and develop loyal customers Who is part of a target audience? - correct answer People who can use the product or service wanted, want it, and can pay for it What are examples of content? - correct answer - Podcasts, Infographics, Blogs, Videos, Websites, Newsletters, Emails, Direct Mail What are the four steps to creating a content marketing strategy? - correct answer 1. Identify the target audience 2. Create content that provides valuable information 3. Determine where and when to distribute the content so the target audience can find it 4. Measure the success of the content and distribution and make changes to your strategy What are the four keys to content marketing? - correct answer - Relevant to the target audience (develop relationship + trust: provide info that is important to them, attractive tone + style) - delivers real value to the customers (help customers know how to best use a product, provide lasting value, shows you want a longterm relationship with a customer) - is consistent (connecting customers + building trust, develop a strategy to provide info your customers can use) - reaches your audience where they are (research where your audience is looking for information: social media, videos, websites)