HubSpot Quiz - Digital Marketing Exam
Questions With 100% Verified Answers
A content creation framework should be
Agile, Organized, Repeatable
Why is a naming system useful in content creation?
It's an easy way to organize content.
True or false? Have your content reviewers make edits directly to your content as opposed to tracking
changes because it makes the editing process quicker and more efficient.
False
Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post
that you wrote about how to floss from his website. When Google assesses the authority of your post
and recognizes the link from Dr. Driscoll's website, which search engine function is at play?
Ranking
What is minification?
The process of reducing unnecessary comments and spacing in the source code
Which of the following is a best practice for optimizing the elements on your web page to reduce the
page size?
All of the above
Which of the following is a benefit of using image sprites?
Improve consistency across your website & Reduce the number of image files required on your
website
True or false? You should bold all variations of the keyword you're trying to rank for on your blog
post, as this helps the reader understand what's most important on the page
False
What is whitespace?
The empty space on the page
What is the head term in the title "Official guide to creating a mobile marketing strategy in 2019
Mobile Marketing
You read through a blog post from a co-worker that's about two different topics. Is this good or bad?
Bad — pick just one topic per post to make it clear for readers and search engines
Which of the following are areas to include CTAs on a blog post?
All the above
, When do effective writers write the introduction and conclusion for their blog posts
They write both the introduction and conclusion after they've written the piece.
Fill in the blank: The following sentence is an example of ____________ voice. "Your father did the
grocery shopping.
active
How can you make your writing more conversational?
use contractions
How can you best lead your audience through their buyer's journey?
Include a call-to-action
True or false? Including a video at the top of a website page increases bounce rate.
False
All of the following are examples of video in the delight stage of the inbound methodology EXCEPT:
Landing page promotional videos
All of the following are examples of videos in the engage stage of the inbound methodology EXCEPT:
An onboarding video
All of the following are examples of videos in the attract stage of the inbound methodology EXCEPT:
Product demos sent via email
Why is social media an important part of inbound marketing?
Social media is a one-to-one medium you can use to market in a direct, human way.
When you dig deeper into the development of your buyer persona, what type of information do you
want to consider?
Psychographics
What is a vanity metric?
A surface-level metric that doesn't correlate with your business success
True or false? Follower count is often considered to be a vanity metric.
True
Which KPI will executives be more responsive to?
Return on investment (ROI)
Why should you start planning the structure of your team by looking at business goals?
To help you determine what channels and content you'll need and the staffing to make it happen.
Questions With 100% Verified Answers
A content creation framework should be
Agile, Organized, Repeatable
Why is a naming system useful in content creation?
It's an easy way to organize content.
True or false? Have your content reviewers make edits directly to your content as opposed to tracking
changes because it makes the editing process quicker and more efficient.
False
Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post
that you wrote about how to floss from his website. When Google assesses the authority of your post
and recognizes the link from Dr. Driscoll's website, which search engine function is at play?
Ranking
What is minification?
The process of reducing unnecessary comments and spacing in the source code
Which of the following is a best practice for optimizing the elements on your web page to reduce the
page size?
All of the above
Which of the following is a benefit of using image sprites?
Improve consistency across your website & Reduce the number of image files required on your
website
True or false? You should bold all variations of the keyword you're trying to rank for on your blog
post, as this helps the reader understand what's most important on the page
False
What is whitespace?
The empty space on the page
What is the head term in the title "Official guide to creating a mobile marketing strategy in 2019
Mobile Marketing
You read through a blog post from a co-worker that's about two different topics. Is this good or bad?
Bad — pick just one topic per post to make it clear for readers and search engines
Which of the following are areas to include CTAs on a blog post?
All the above
, When do effective writers write the introduction and conclusion for their blog posts
They write both the introduction and conclusion after they've written the piece.
Fill in the blank: The following sentence is an example of ____________ voice. "Your father did the
grocery shopping.
active
How can you make your writing more conversational?
use contractions
How can you best lead your audience through their buyer's journey?
Include a call-to-action
True or false? Including a video at the top of a website page increases bounce rate.
False
All of the following are examples of video in the delight stage of the inbound methodology EXCEPT:
Landing page promotional videos
All of the following are examples of videos in the engage stage of the inbound methodology EXCEPT:
An onboarding video
All of the following are examples of videos in the attract stage of the inbound methodology EXCEPT:
Product demos sent via email
Why is social media an important part of inbound marketing?
Social media is a one-to-one medium you can use to market in a direct, human way.
When you dig deeper into the development of your buyer persona, what type of information do you
want to consider?
Psychographics
What is a vanity metric?
A surface-level metric that doesn't correlate with your business success
True or false? Follower count is often considered to be a vanity metric.
True
Which KPI will executives be more responsive to?
Return on investment (ROI)
Why should you start planning the structure of your team by looking at business goals?
To help you determine what channels and content you'll need and the staffing to make it happen.
