Website Evaluation Unit 15
Table of Contents
Contents
Purpose of a website.............................................................................................................................2
Content-based (Web 2.0 technologies).................................................................................................3
Content-based websites, sometimes referred to as Web 2.0 technologies, are websites that are
focused on providing a rich, interactive experience for users. These websites often include features
such as user-generated content, social media integration, and other interactive elements that allow
users to engage with the website and its content in new ways. Cookies are small pieces of data that
are stored on a user's computer by a website and can be used to track the user's activity or
preferences on the site. They are not a specific type of technology associated with Web 2.0, but they
are often used in conjunction with it.....................................................................................................3
Product and/or service-based................................................................................................................4
Requirements of websites.....................................................................................................................6
Target Audience.....................................................................................................................................7
Site Layout.............................................................................................................................................8
Using a simple and user-friendly layout is one of the central principles of website design. This
includes arranging a website's various components (such as text, graphics, and links) in a way that
makes sense and is simple for visitors to navigate. This idea has been successfully used by JD and
Footlocker on their websites. For instance, JD's website has a simple style, with the primary
navigation menu at the top and the product categories arranged in a logical manner on the
homepage. This makes it simple for users to discover what they're looking for and browse the many
products on the website........................................................................................................................8
Usability...............................................................................................................................................10
Accessibility.........................................................................................................................................12
White Space.........................................................................................................................................12
White space is the empty or unoccupied space in a website's design. White space can play an
important role in website design, as it can help to create a clean and uncluttered layout, draw the
user's attention to important elements, and improve the overall user experience.............................12
Typography..........................................................................................................................................13
Alignment............................................................................................................................................14
Media and Objects...............................................................................................................................15
Media and objects, such as images, videos, and buttons, are an important aspect of website design
as they help to communicate information and enhance the user experience. The position, colour,
contrast, size, and appropriateness of media and objects can play a crucial role in the effectiveness
of a website. Both websites are likely using a range of media and objects, such as images, videos, and
buttons, to communicate information and enhance the user experience...........................................15
Creativity and innovation.....................................................................................................................17
Page | 1
, Website Evaluation Unit 15
Search engine optimisation.................................................................................................................17
Factors affecting website performance...............................................................................................18
Conclusion...........................................................................................................................................19
Purpose of a website
The purpose of a website having a target audience is to create content and design the
website in a way that is tailored to the specific interests and needs of the targeted audience.
By understanding the characteristics and preferences of their target audience, businesses
and organisations can create a more effective and engaging website that is more likely to
resonate with their intended users. JD Sports and Footlocker both use websites to not only
be physical shops but also be e-commerce retailers. In today's digital environment, website
design is essential because it enables businesses and organisations to build online platforms
that are user-friendly, interesting, and successful in reaching their objectives. In this essay,
we will assess how two well-known firms' websites, JD and Footlocker, employ website
design principles to create high-performance websites that satisfy their customers' needs.
Page | 2
, Website Evaluation Unit 15
Content-based (Web 2.0 technologies)
Content-based websites, sometimes referred to as Web 2.0 technologies, are websites that
are focused on providing a rich, interactive experience for users. These websites often
include features such as user-generated content, social media integration, and other
interactive elements that allow users to engage with the website and its content in new
ways. Cookies are small pieces of data that are stored on a user's computer by a website
and can be used to track the user's activity or preferences on the site. They are not a specific
type of technology associated with Web 2.0, but they are often used in conjunction with it.
Footlocker suggests the company uses cookies to personalise content and ads, provide
social media features, and analyse our traffic.
Whereas, JD suggests the company uses Cookies to deliver you a personalised shopping
experience. Both companies use cookies and take this information in order to collect data so
they can provide the best user experience.
Page | 3
Table of Contents
Contents
Purpose of a website.............................................................................................................................2
Content-based (Web 2.0 technologies).................................................................................................3
Content-based websites, sometimes referred to as Web 2.0 technologies, are websites that are
focused on providing a rich, interactive experience for users. These websites often include features
such as user-generated content, social media integration, and other interactive elements that allow
users to engage with the website and its content in new ways. Cookies are small pieces of data that
are stored on a user's computer by a website and can be used to track the user's activity or
preferences on the site. They are not a specific type of technology associated with Web 2.0, but they
are often used in conjunction with it.....................................................................................................3
Product and/or service-based................................................................................................................4
Requirements of websites.....................................................................................................................6
Target Audience.....................................................................................................................................7
Site Layout.............................................................................................................................................8
Using a simple and user-friendly layout is one of the central principles of website design. This
includes arranging a website's various components (such as text, graphics, and links) in a way that
makes sense and is simple for visitors to navigate. This idea has been successfully used by JD and
Footlocker on their websites. For instance, JD's website has a simple style, with the primary
navigation menu at the top and the product categories arranged in a logical manner on the
homepage. This makes it simple for users to discover what they're looking for and browse the many
products on the website........................................................................................................................8
Usability...............................................................................................................................................10
Accessibility.........................................................................................................................................12
White Space.........................................................................................................................................12
White space is the empty or unoccupied space in a website's design. White space can play an
important role in website design, as it can help to create a clean and uncluttered layout, draw the
user's attention to important elements, and improve the overall user experience.............................12
Typography..........................................................................................................................................13
Alignment............................................................................................................................................14
Media and Objects...............................................................................................................................15
Media and objects, such as images, videos, and buttons, are an important aspect of website design
as they help to communicate information and enhance the user experience. The position, colour,
contrast, size, and appropriateness of media and objects can play a crucial role in the effectiveness
of a website. Both websites are likely using a range of media and objects, such as images, videos, and
buttons, to communicate information and enhance the user experience...........................................15
Creativity and innovation.....................................................................................................................17
Page | 1
, Website Evaluation Unit 15
Search engine optimisation.................................................................................................................17
Factors affecting website performance...............................................................................................18
Conclusion...........................................................................................................................................19
Purpose of a website
The purpose of a website having a target audience is to create content and design the
website in a way that is tailored to the specific interests and needs of the targeted audience.
By understanding the characteristics and preferences of their target audience, businesses
and organisations can create a more effective and engaging website that is more likely to
resonate with their intended users. JD Sports and Footlocker both use websites to not only
be physical shops but also be e-commerce retailers. In today's digital environment, website
design is essential because it enables businesses and organisations to build online platforms
that are user-friendly, interesting, and successful in reaching their objectives. In this essay,
we will assess how two well-known firms' websites, JD and Footlocker, employ website
design principles to create high-performance websites that satisfy their customers' needs.
Page | 2
, Website Evaluation Unit 15
Content-based (Web 2.0 technologies)
Content-based websites, sometimes referred to as Web 2.0 technologies, are websites that
are focused on providing a rich, interactive experience for users. These websites often
include features such as user-generated content, social media integration, and other
interactive elements that allow users to engage with the website and its content in new
ways. Cookies are small pieces of data that are stored on a user's computer by a website
and can be used to track the user's activity or preferences on the site. They are not a specific
type of technology associated with Web 2.0, but they are often used in conjunction with it.
Footlocker suggests the company uses cookies to personalise content and ads, provide
social media features, and analyse our traffic.
Whereas, JD suggests the company uses Cookies to deliver you a personalised shopping
experience. Both companies use cookies and take this information in order to collect data so
they can provide the best user experience.
Page | 3
