TheTradeDesk: Advertising Concepts Questions and Answers 100% Pass

TheTradeDesk: Advertising Concepts Questions and Answers 100% Pass The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True False True Attribution for a desired event (e.g., a click or conversion) should be given to: All levels of the purchase funnel Top of the purchase funnel Bottom of the purchase funnel Middle of the purchase funnel A It's important to have measurable conversions at all levels of the purchase funnel. True False True Line item-based systems require you to create a different permutation for every bidding scenario, which limits the amount of time you can spend on optimizing. True False True Line items are easier to optimize than bid factors. True False False In reference to line items, how many permutations are possible with the letters "ABC"? 3 6 12 39 B-6 You only have a few milliseconds to respond to a bid request in programmatic advertising. True False True Although machine learning is superior for quantitative analysis, machines cannot process the qualitative side (the context). True False True The average person has over 20 digital identities. True False True Cookie mapping is an important piece to real-time bidding (RTB) because it connects users across domains. True False True Which of the below is an example of a digital identifier? Cookie ID Device ID Email Postal Address All of the above E If a model is deterministic, then it varies and is subject to probabilities. True False False