MC 2000 Test 1 Tad Odell questions n answers

MC 2000 Test 1 Tad OdellWhich of the following best describes current consumer expectations about mass media? - correct answer All mass media should be available online, accessible through multiple technologies What has been the direct effect of pixelation? - correct answer People need only one device to access different media What is a key difference between push and pull models? - correct answer Push- Media controls Pull- Consumer controls Which alternative business model is nostalgic in nature? - correct answer Family-owned Why has there been an increased interest in government support of the newspaper industry? - correct answer Increased bankruptcies Which funding alternative has untapped potential? - correct answer Philanthropy NPR and PBS are both famous for what type of alternative funding? - correct answer On-air drives What will be the role of advertising for newspapers in the future? - correct answer It will remain in a diminished role. What is required for empowered media consumption? - correct answer Awareness What is important to ensure that society experiences positive persuasion? - correct answer Diversity of ideas What has facilitated the increased consumption of mass media? - correct answer Technology