BUS 401 UPDATED Exam Questions and CORRECT Answers
Business Strategy a company's dynamic plan to gain and sustain competitive advantage in the marketplace that involves making 4 interrelated strategic choice 4 strategic choices of a business strategy MURW 1) markets to compete in 2) unique value the firm will offer in those markets 3) resources/capabilities required to offer that unique value better than competitors 4) ways to sustain the advantage by preventing imitation. (Barriers to imitation) All strategies are framed by these four questions competitive advantage firm generatges higher profits compared to its competitors above average profits Returns in excess of what an investor expects from other investments with similar ris
Escuela, estudio y materia
- Institución
- BUS 401
- Grado
- BUS 401
Información del documento
- Subido en
- 6 de mayo de 2024
- Número de páginas
- 15
- Escrito en
- 2023/2024
- Tipo
- Examen
- Contiene
- Preguntas y respuestas