Integrated Marketing Communication Mix - Spring 2024
An overview of various integrated marketing communication mix, including advertising, public relations, sales promotion, personal selling, direct marketing, trade show marketing, digital marketing, user-generated content, content marketing, influencer marketing, visual merchandising, and guerilla marketing.
Escuela, estudio y materia
- Institución
- Promotional Management
- Grado
- Promotional Management
Información del documento
- Subido en
- 3 de mayo de 2024
- Archivo actualizado en
- 5 de mayo de 2024
- Número de páginas
- 22
- Escrito en
- 2023/2024
- Tipo
- PRESENTACIÓN
- Personaje
- Desconocido
Temas
- promotional management
- direct marketing
- digital marketing
- user generated conte
- guerilla marketing
- sprin
- spring 2024
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presentation
-
lecture slides
-
integrated marketing communication
-
lecture notes