Ms M T TSOTETSI STUDENT NUMBER: MODULE: COM3702 - Media Studies: Policy, Management and Media Representation UNIQUE ASSIGNMENT NO: ASSIGNMENT NUMBER: SEMESTER: 01 DUE DATE:

. INTRODUCTION This portfolio aims to analyse the Broadcast Digital Migration Policy and its current implementation status in South Africa, media management, elaborating on the concept of marketing mix and the activities it involves in an organization. I will define Representation from a media context, look at the processes of news production and how news is formed and delivered to the South African audience. I will also give an overview of media and race, looking at ‘racism and whiteness as ideologies.’ I will interrogate the representation of sexual orientation in media and HIV/AIDS portrayal through a television programme, looking at how it educates or impacts on the South African viewer. My last point of discussion will look at media and terrorism theories. (word count: 120) 2. MEDIA POLICY AND REGULATION 2.1 The nature of media and Communication policy 2.1.1 Broadcast Digital Migration Policy According to Fourie (2008: 73), Oosthuezen (1989,13) states, the media’s internal policy is always formulated within the parameters of the external framework and under the influence of particular socio-political structure that is in place in a country. Broadcasting digital migration simply put is the relocation of broadcasting services from analogue broadcasting technology to digital technologies. This decision was recommended for South Africa’s broadcasting by the International Telecommunications Union (ITU). The main objective of digital migration is to clear the radio frequency spectrum occupied by broadcasters to enable the provision of wireless mobile broadband services and other innovative applications. Set Top Boxes (STBs) are used in the transition to enable free to air broadcasting services to migrate from analogue to digital television and will not be a permanent feature in the free to air broadcasting system in South Africa. (word count: 138)