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Vista previa 2 fuera de 11 páginas
Examen

Rise up test

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Vista previa 2 fuera de 11 páginas

Rise up test which of the following is a term for physical goods that are bought and sold? - B. Products which of the following is a standard term that describes the audience of retail stores-that is, the people who will buy things from the stores? - D. Customers which of the following is a term for intangible things, such as providing delivery, that are sold by retailers? - C. Services what kind of things does a manufacturer produce? - D. Finished products which of the following holds large quantities of product that are later sent either to retail locations or directly to customers? - C. Distribution center which of the following terms best describes a grower of potatoes? - A. Manufacturer The majority of retailers are: - A. Independently owned which of the following is the term for the retailing approach that places the focus on creating a seamless shopping experience for customers by integrating multiple channels? - B. Omnichannel which of the following is the standard definition of a retail ecosystem? - A. An interconnected system of approaches for meeting the goal of retailing, which is to provide customers with the merchandise and services they want. Approximately what percentage of U.S jobs are retail jobs, as of 2019? - C. 20-25% These customers can take a long time to make a purchase decision, and might return to a retailer several times before making a purchase. - D. Comparison shoppers These customers tend to make quick purchase decisions, often buying inexpensive items that are not high importance to them. - B. Impulse buyers These customers tend to spend a lot of time checking out products and prices through online sites, visiting different stores and comparing retailer ads. - D. Comparison shoppers These customers view shopping as a fun occasion, so shopping does not necessarily include making a purchase. - C. Recreational shoppers These customers have an early adopter mindset, and want to be recognized as trendsetters by others. - A. Innovation/ trend buyers These shoppers have typically enjoyed and valued positive customer experiences with a particular retailer. - A. Loyal customers These shoppers are rarely the first to try new products. - B. Followers Which of the following is the term for behavior influences that come from a customer's family and friends? - B. External social cues Which of the following is the term for behavior influences that come from retailers marketing? - B. External social cues Which of the following is the term for behavior influences that come from a customer's own needs? - C. Internal physical cues Which of the following is the term for the overall impression gathered from information that is seen, heard and experienced by customers who encounter a business, its products and services? - D. Company brand Which of the following is the term for the unique way that company employees act with each other and with customers? - C. Company culture


Información del documento

Subido en
25 de abril de 2024
Número de páginas
11
Escrito en
2023/2024
Tipo
Examen
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Preguntas y respuestas
$10.49

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