UNIT 3 SOCIAL MEDIA
EXPLORE THE IMPACT OF SOCIAL MEDIA ON THE WAYS IN WHICH
BUSINESSES PROMOTE THEIR PRODUCTS AND SERVICES
Introduction
This report looks into educating Soto Business Group in order to help local business
owners understand all aspects of social media for business purposes, such as how
social media can be used to interact with customers and promote business products
and services. As well as ways in which social media can be used to target a specific
, Social Media and Audience profile
Facebook
Largest age group 25-34 (31.5%)
The largest age group shows what the majority of users are aged on the platform are. Knowing
the biggest age group on the platform is very important as it already gives a business an idea of
what the most likely age group their brand will be exposed to. This means that a business can
tailor their advertisements and branding towards that age group as a result potentially
increasing engagement and sales. For example, Facebook’s age group (25-35) are middle aged
adults this means that they have a higher attention span and aren’t as dependent on visually
appealing posts and are able to engage with text orientated posts.
Gender: 43% female, 57% male
Gender segmentation shows what gender is dominant on the platform. Knowing gender is
important as it can be used to determine whether the social media platform is more likely to
expose your businesses’ product to men or women. For example, in Facebook we can see that
there is more males than females on the platform so a necktie business will reach more users
Twitter
Largest age group: 18-29 (42%)
Knowing the largest age group is important as it shows what is the age of majority users using
the platform. As a result, as a business you know what your brand will be exposed to. This
means that, you’ll need to choose a social media that has an age group that’s suited to your
brand. For example, Twitter we can see that they have a young adult age group, this means
they are more likely to be interested in visually appealing posts instead of text.
Gender: 38.4% female, 61.6% male
Twitter has a far more males on the platform. This means as a business specifically advertising
their brand/products to males are much more likely to get higher exposure and interactions.
Whereas if a business advertised feminine products on twitter, they are less likely to get the
same level of exposure and interactions.
1/3 of users make more than $75K annually
This audience profile is useful to a business as it tells you how wealthy users are on the
platform. In this case 1/3 of users make over $75K this means a high percentage of the
platform is quite wealthy. This shows that the users are highly educated and high earning. This
means brands that seem premium or products that are seen high quality are much more likely
to get exposure and interactions to these high net-worth individuals as they can afford them.
EXPLORE THE IMPACT OF SOCIAL MEDIA ON THE WAYS IN WHICH
BUSINESSES PROMOTE THEIR PRODUCTS AND SERVICES
Introduction
This report looks into educating Soto Business Group in order to help local business
owners understand all aspects of social media for business purposes, such as how
social media can be used to interact with customers and promote business products
and services. As well as ways in which social media can be used to target a specific
, Social Media and Audience profile
Largest age group 25-34 (31.5%)
The largest age group shows what the majority of users are aged on the platform are. Knowing
the biggest age group on the platform is very important as it already gives a business an idea of
what the most likely age group their brand will be exposed to. This means that a business can
tailor their advertisements and branding towards that age group as a result potentially
increasing engagement and sales. For example, Facebook’s age group (25-35) are middle aged
adults this means that they have a higher attention span and aren’t as dependent on visually
appealing posts and are able to engage with text orientated posts.
Gender: 43% female, 57% male
Gender segmentation shows what gender is dominant on the platform. Knowing gender is
important as it can be used to determine whether the social media platform is more likely to
expose your businesses’ product to men or women. For example, in Facebook we can see that
there is more males than females on the platform so a necktie business will reach more users
Largest age group: 18-29 (42%)
Knowing the largest age group is important as it shows what is the age of majority users using
the platform. As a result, as a business you know what your brand will be exposed to. This
means that, you’ll need to choose a social media that has an age group that’s suited to your
brand. For example, Twitter we can see that they have a young adult age group, this means
they are more likely to be interested in visually appealing posts instead of text.
Gender: 38.4% female, 61.6% male
Twitter has a far more males on the platform. This means as a business specifically advertising
their brand/products to males are much more likely to get higher exposure and interactions.
Whereas if a business advertised feminine products on twitter, they are less likely to get the
same level of exposure and interactions.
1/3 of users make more than $75K annually
This audience profile is useful to a business as it tells you how wealthy users are on the
platform. In this case 1/3 of users make over $75K this means a high percentage of the
platform is quite wealthy. This shows that the users are highly educated and high earning. This
means brands that seem premium or products that are seen high quality are much more likely
to get exposure and interactions to these high net-worth individuals as they can afford them.
