Lecturer: Mrs. Leigh Johnstone
UKZN INSPIRING GREATNESS
, Excerpts from your text book:
▪ Most of what is currently known about human
behaviour is based on knowledge generated
psychologists who have studied 12% of the wo
population – the Western, educated, industria
rich and democratic (WEIRD) societies
▪ Can we accept that theories about human beh
arrived at from only studying about 12% of th
world’s population apply to the entire human
population?
▪ Research taking place outside of WEIRD coun
are dwarfed by the public funding taking plac
within WEIRD countries
UKZN INSPIRING GREATNESS