ISDS 705 - Module 3 Complete Solutions

ISDS 705 - Module 3 Complete Solutions Peer production ️Collaboration between users to create content, products, and services. Collaborative consumption ️Participants share access to products and services, rather than having ownership. Social Media ️User-generated content sites. Blogs ️Online journal entries usually presented in a reverse chronological order. Long tail ️Phenomenon whereby firms can make money by offering a near-limitless selection of contents and products. Trackbacks ️Links in a blog post that refer readers back to cited sources. Blog rolls ️List of a blogger's favorite blogs Immediate and unfiltered publication ️The ability to reach the public without limits on publication size and without having posts filtered, edited, or cut by the mainstream media. Ease of use ️Creating a new post usually involves clicking a single button. Comment threads ️Readers can offer comments on posts. Reverse chronology ️Posts are listed in reverse order of creation, making it easy to see the most recent content. Persistence ️Posts are maintained indefinitely at locations accessible by permanent links. Searchability ️Current and archived posts are easily searchable. Tags ️Posts are often classified under an organized tagging scheme. Trackbacks ️Allows an author to acknowledge the source of an item in their posts, which allows bloggers to follow the popularity of their posts among other bloggers. Owned media ️Communication channels that an organization controls. These can include firm-run blogs and websites, any firm-distributed corporate mobile website or app, and organization accounts on social media such as Twitter, Facebook, Pinterest, YouTube, and Instagram. Paid media ️Refers to efforts where an organization pays to leverage a channel or promote a message. Paid media efforts include things such as advertisement and sponsorships. Earned media ️Promotions that are not paid for or owned but rather grow organically from customer efforts or other favorable publicity. Social media can be a key driver of earned media (think positive tweets, referring Facebook posts, and pins on Pinterest). Other forms of earned media include unsolicited positive press and positive customer word of mouth. Inbound marketing ️Refers to leveraging online channels to draw consumers to the firm with compelling content rather than conventional forms of promotion such as advertising, e-mail marketing, traditional mailings, and sales calls. Wikis ️Website, that can be modified by anyone directly within a web browser, that serves as a shared knowledge repository. Rollback ️Ability to revert a wiki page to a prior version. Useful for restoring earlier work in the event of a posting error, inaccuracy, or vandalism. Attributed ️So others can see who made a given edit. Revision history ️So changes can be compared against prior versions and rolled back as needed. Griefer ️Internet vandal and mischief-maker Neutral point of view (NPOV) ️Editorial style that is free of bias and opinion. Feed ️Powerful feature of social networks -Provides a timely list of the activities of and public messages from people, groups, and organizations that an individual has an association with. Viral ️Information or applications that spread rapidly between users. Social Network Key Features ️Personal Profiles Affiliations Messaging Media Sharing Discovery-Fueling Feeds Sermo ️Social network for physicians. PatientsLikeMe (PLM) ️Offers a social network empowering chronically ill patients across a wide variety of disease states. Microblogging ️Short-message blogging, made through a mobile device. Application programming interfaces (APIs) ️Programming hooks, or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data. Free rider problem ️When others take advantage of a user or service without providing any sort of reciprocal benefit. Wisdom of crowds ️Idea that a group of individuals will collectively have more insight than a single or small group of trained professionals. Consists of untrained amateurs. Prediction market ️Polling a diverse crowd and aggregating opinions in order to form a forecast of an eventual outcome. Crowdsourcing ️Taking a job traditionally performed by a designated agent and outsourcing it to an undefined, generally large, group of people in the form of an open call. Key issues behind SMART capabilities ️Creating the social media team Establishing firm wide policies Monitoring activity inside and outside the firm Establishing the social media presence Managing social media engagement and response Three R's (Four) of social media policy ️Representation, Responsibility, Respect. (Reputation) Sock Puppet ️Fake online persona created to promote a particular point of view, produc