DPR1503
ASSIGNMENT 3
STUDENT NUMBER: _---------------
, WRITE IN YOUR
OWN WORDS TO
AVOID PLAGIARISM
1|Page
QUESTION 1 Explain systems theory and its importance for the practice of public relations. (10) QUESTION 2 Click on the link below to read the text, and then answer the question that follows: As the public relations practitioner in the Office of the KwaZulu-Natal Premier you have been given the task of implementing a campaign to promote the use of solar energy among farmers. Discuss how you could use diffusion of innovation theory to promote the adoption of solar energy among famers. (10) QUESTION 3 Explain the term “internal communication”. (4) QUESTION 4 Click on the link below to read the text, and then answer the question that follows: As the public relations manager at Curro, discuss how you would use media relations to correct the image of Curro held by the public. (10) QUESTION 5 In your own words and using practical examples explain the difference between issues management and crisis management. (6)
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