CPCM 000 FINAL EXAM QUESTIONS & ANSWERS 2024/2025

CPCM 000 FINAL EXAM QUESTIONS & ANSWERS 2024/2025 Data Sharing: (Can share Competitive Data with Retailers & Vendor partners can share it with me) Data Considerations: (Need to understand which measures are additive) Trends Analysis: (Can compare Quarterly data to understand Seasonality and Annual data for overall Trends) Data Significance: (Need to confirm if # of Buyers is large enough) - ANSWERSPanel Data guidelines % of Buyers in a particular Demographic Group - ANSWERSIn the context of Consumer Demographics data, "Distribution of Buyers" refers to: False - ANSWERSTruth or False? The following is an accurate formula for calculating buyer conversion: Category Buyers Shopping in Category ÷ Total Buyers Category Leakage - ANSWERSThe loss of $ Volume in a Category stemming from a Retailer's current Shopper purchasing the same Category in a Competitive Retailer Measures - ANSWERSWhich of the following is not a typical type of Custom Aggregate that can be provided by Syndicated data providers such as Nielsen and I R I? Competitive Gap analysis - ANSWERSWhich of the following evaluations is least likely to be done with Point-of-Sale data in isolation from other available data? Average Household Expenditures: Spending $ per household Shopper Conversions: % of a banner's Shoppers purchasing the product group within that banner $ Share of Requirements: % of category $ spent in all outlets on the product group Penetration: % of households that bought the product group - ANSWERSShopper Panel Measure definitions