HubSpot Inbound Marketing Certification Exam Answers

Customer segmentation is: • The active research process someone goes through leading up to a purchase. • The process by which an anonymous visitor becomes a known lead. • Unnecessary for inbound marketing. • The process of separating your contacts into smaller groups of similar profiles. Developing a content distribution goal begins with identifying the purpose behind your distribution efforts. Which questions can help you identify your purpose? Select all that apply. • Why are you sharing this content? • What are your expectations after promoting this content? • What content are you sharing? • What distribution channels are you planning to use? Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good ________. • Data • Cookies • Buyer personas • Funnel reports Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers’ experience. Personalization is about creating _______. • Buyer personas • Workflows • Independence • Mutuality Fill in the blank. Behavioral marketing is the method by which companies target audiences based o