Comm 178 UCLA: Final Questions With 100% Correct Answers 2024

Comm 178 UCLA: Final Questions With 100% Correct Answers 2024 The definition of ideology of propagnda - answer-Looking for a set of beliefs, values, attitudes and behaviors Agitation and Interrogation - answerAgitation: seeks to arouse people to participate in or support a cause interrogation: attempts to maintain positions and interests represented by "officials" who sponsor and sanction the propaganda messages Doob's identifications of a Propagandist - answersource- institution or organization identity is usually concealed but easier to identify Model for Social Action - answerA person can rise above difficult circumstances to become a leader who can make significant differences in people's lives What is culture? - answerA culture is a system of informal rules that spell out how people are to behave most of the time. Hall used the word culture to "refer to whatever is distinctive about the way of life of a people, community, nation or social group. Culture is equal to the set of social practices that incorporates and forms the shared values that arise among social groups based on their historical conditions and relationships. Structural Considerations for a successful propaganda campaign - answer1.Leadership will be strong and centralized, with a hierarchy built into the organization 2. The articulation of specific goals and how to achieve them. 3. The selection of media used to send the propaganda message 4. The organization can be examined to find out whether it has an apparent culture within itself 5. The organization will also have a set of formal rules 6. The structure of propaganda organizations also varies according to whether the communication is within the organization or directed to the public Reaching a target audience - answer-The target audience is selected for potential effectiveness (pop-up ads, audience selection). -Modern marketing research enhanced by new technologies enables an audience to be targeted easily. Ex). Mailing and Internet lists A distribution system for media may generate its audience. A television program, film, webpage, or e-mail may attract a supportive audience. -Some organizations prefer a "buckshot" approach to a mass audience. Kecskemeti (1973) claimed that a strong propagandist could homogeneously work the message media with a consistent message. Some audience members accept the message more eagerly than others; some reject it. Main focus of media utilization - answerThe main focus should be on how the media are used -The propagandist might show a video and hand out leaflets afterward. This type of practice maximizes the potential of the media. Qualter's common slogan for the basic criteria for successful propaganda - answerseen, understood, remembered and acted on Ellul's creating resonance with the audience - techniques - answer-Need to create common views for it to be effective. -The propagandist uses BELIEF to create belief by linking or reinforcing audience predispositions to reinforce propagandistic ideology or, in some cases, to create new attitudes or behaviors or both. -Rather than try to change political loyalties, racial and religious attitudes, and other deeply held beliefs, the propagandist voices the propaganda's feelings about these things. Messages appear to be resonant, for they seem to be coming from within the audience rather than from without. Special Techniques to maximize effect - answer-Face to face contact- can be seen as a separate activity when you're accepting a message. -Meant to reiterate the message the film was trying to express -Rewards and punishment -Monopoly of a communication source -Visual symbols of power (logos and photographs are key ex. Hitler's speeches flags and banners and top officials everywhere showed power) -Language use source credibility - answer-refers to a communicator's expertise, objectivity, or trustworthiness -Expert opinion is effective in establishing the legitimacy of change and is tied to information control. Once a source is accepted on one issue, another issue may be established as well based on prior acceptance of the source.