HubSpot Final Exam Questions With 100% Verified Answers

HubSpot Final Exam Questions With 100% Verified Answers What is HubSpot and what does HubSpot do? - answerHubSpot is an all-in-one software platform paired with on-going, personalized support that allows you to effectively and efficiently execute inbound marketing strategies. Specifically, the software empowers marketers to attract new visitors to their website and social media presence, convert these visitors into leads, nurture these leads with personalized content, convert these into closed sales and continue to delight these customers after the close stage through on-going education and remarkable content to turn them into promoters. Moreover, the software not only functions to create and maintain marketing that customers love but also provides extensive analytics that allow marketers to understand the ROI of their marketing activities. In addition, HubSpot's responsive design allows the viewer to interact with an optimized webpage across all devices. What are the two reasons outbound marketing techniques have become less effective - answer1. intrusive 2. hard to measure results and ROI on marketing investments What does DNS stand for? What purpose does it serve? - answerDomain Name System. A Domain Name System connects and IP address to a wesite domain name. There are three kinds: A, CNAME, MX. The reason DNS is so important is because "people suck at remembering numbers." What does API stand for? What purpose does it serve? - answerApplication Programming Interface. API is the way in which to different programs talk to one another. It is a standardized was seperate programs, using different programming languages, send and recieve data. API specifies how some software components should interact with each other. In addition to accessing databases or computer hardware, such as hard disk drives or video cards, an API can be used to ease the work of programming graphical user interface components. What is a 301 Redirect? Why is it important? - answerA 301 redirect redirects a user from one URL to another. It is important to use one because it passes SEO credit along with it to the end URL. Prevents multiple pages from effecting each other's ratings (a.k.a helps to avoid cannibalization of pages) Explain the difference between a subdomain and subdirectory. Give examples of each. - answerSubdomain - a domain that can run away from the root domain offering flexibility. a domain that is part of a larger domain and comes right before the root domain. Subdirectory - a page (folder) that is tied to the root domain and cannot be untied or run exclusively away from it What are HubSpots three main personas? - answer1. Marketing Mary 2. Owner Ollie 3. Corporate Cathy Who is Marketing Mary? - answerMarketing Mary is a HubSpot persona we use to define a CMO/VP/Director of marketing at a small-mid size business (25-200 employees). Marketing Mary is our top, desired persona at HubSpot. She often has the skill set, time, and desire to transform her marketing strategy to the inbound model. Marketing Mary delivers the best ROI for us and is often not just a customer, but a promoter as well. responsibilities: brand marketing, lead generation, product marketing, social media/community management, public relations, advertising, search, marketing communications, event marketing goals: generate leads and support sales, manage company communications including webiste and email marketing, build awareness for the company challenges: too much to do!, not sure how to get there, marketing tools and channel are an absolute mess measuring success: traffic, leads, registrants, campaign effectiveness, boss approval tools: uses a lot of different segmented tools and agencies as part of her marketing efforts Loves HubSpot because: Easy to use tools that make her life easie, Learn inbound marketing best practices, Easier reporting to sales and CEO Who is Owner Ollie? - answerOwner Ollie is a HubSpot persona we use to define an owner of a small business (1-10 employees). Owner Ollie is typically not very skilled in marketing, especially inbound marketing methods. Having the time to do inbound marketing is usually a huge hurdle for us. Ollie is most concerned with sales and the day-to-day operation of his/her business. responsibilities: sales, keeping the business running, hiring/staffing goals: delivering on past sales to make sure customers get what they bought, generate new sales via networking, cold calls and inbound calls, keep the business running e.g. finance, hiring/staff challenges: lack of online marketing expertise, no control over marketing assets, no time or budget for marketing Loves HubSpot because: Get more sales and leads, Get control over marketing assets, Learn Inbound Marketing Who is Corporate Cathy? - answerCorporate Cathy is a HubSpot persona we typically associate with larger corporations and enterprises (200-2000 employees). Corporate Cathy is typically a manager level (sometimes director level) within the marketing organization. Common pain points include: integration of their marketing platform, lead management, etc. (usually MOFU type efforts). She is often using outbound marketing tactics. goals: Demand/pipeline generation, Campaign execution and coordination challenges: Working with sales, Data & technology overload, Selling use cases to IT, Legal, Sales, Execs Loves HubSpot because: Integration with all of her systems, Homebase for marketing with takeaways, Easy to execute on campaigns,Stay at the forefront of marketing Who is HubSpots primary negative persona? - answerInternet Ian - Enjoys the challenge of piecing together free tools and plug-ins. How does Google determine your placement on a Search Engine Results Page (SERP) compare to all of the other results for that keyword search? - answer1. Authority - off-page SEO (inbound links, quality of links - freshness, keword rich ancor text, link passes SEO credit, low number links from referal page)