Pardot certification EXAM PREP 2

Pardot certification EXAM PREP 2 Sun Solar marketing manager wants to send an automated acknowledgement email to a prospect as soon as they fill out an inquiry form. What is the best way to achieve this functionality? - Use a completion action on form to send autoresponder email. Sun Solar captures their High value prospects in a dynamic list "High Value Prospects" based on the prospect purchase history. The list is used to send weekly promotional emails to the prospects present in the list. The marketing manager wants to ensure that prospect who got the email last week should not receive the email again this week. How should a consultant meet this requirement? - Create a new list of prospects that received the email last week and then use it as a suppression list when sending the email template to "high value" prospect list. Using which form handler setting can a user control multiple autoresponder emails so they are not sent to a prospect when a prospect submits a form multiple times within a short period of time? - Using "disable visitor activity throttle and send autoresponder emails after every submission" setting. When using completion actions with List emails what should be kept in mind? Choose 2 answers. - 1. Completion actions doesn't have an expiration date. If a prospect clicks on a link that triggers a completion action after 3 months of receiving the email, the completion action will still execute. 2. For link click based completion action, they will always execute every time a prospect performs a link click on an email. This however is not applicable to score adjusting. On a custom redirect a completion action of adding a tag is configured. A visitor clicks on the custom redirect which take the visitor to a form, the visitor fills the form to become an identified prospect. On form, the completion action to add prospect to a list was configured. What all actions will happen on the project record during this whole lifecycle? Choose 2 answers. - 1. Prospect activities will show the form which was filled by prospect. 2. Prospect will be added to the list configured in the form completion action. Cosmo Property's marketing users wants to send one to one email to the prospects assigned to them. Which asset should be created first in order to allow them to send one to one emails? - Email Template. Sun Solar's marketing manager started an engagement studio program on Jan 18 and defined an email sending step which is to send the email after 3 days of program initiation. What will happen if a prospect reaches the email sending step after Jan 21? - The prospect will receive the email on the day he reaches the send email step. To achieve a requirement given by Sun Solar's marketing head, the marketing admin is thinking to leverage Automation rules. What two consideration regarding Automation rules should he keep in mind while building them? Choose 2 answers. - 1. Automation rules are retroactive i.e. they evaluate the entire prospect database for matches based on criteria. 2. Automation rules continuously look for prospects who match the criteria. Sun Solar marketing manager wants to ensure maximum email deliverability rate to their prospects. To achieve this they need to ensure emails doesn't get stuck in spam folder of prospect. Which functionality can be used here to achieve the desired results? - Add domain keys and SPF. Sun Solar marketing manager created an engagement studio program called "Welcome Onboard" and set it to "Only send emails during business hours: 10 am - 4 pm Mon to Fri). The engagement program steps are defined below: Step 1: Send email: Welcome to Sun Solar Step 2: Wait 3 days Step 3: Send email: Get started with your solar panels Step 4: Wait 7 days Step 5: Send email: How to install your solar panels Step 6: Wait 7 days Step 7: Send email: Using solar energy for your appliances Step 8: End If a prospect begins the journey on Wednesday, when will prospect receive the Step 3 email: Get started with your solar panels? - The prospect will receive step 3 email on Monday. Sun Solar's web designer wants to build a new product page using an existing product page HTML. Which Pardot functionality should he leverage to create the new product page? - Use Layout Templates. Using which functionality Pardot tracks visitors activities on webpages? - Cookies. Sun Solar's marketing team has configured an email preference process. A prospect whose score is greater than 100 can view and opt out of the list from Pardot email preference center. However, if the prospect score falls down below 100, the prospect would be automatically removed from the list and can no longer view the list on the Pardot email preference center. Which two characteristics should be true about that list? Choose 2 answers. - 1. List should be public 2. List should be a dynamic list which should add/remove prospects based on their score. How do you differentiate a visitor from a prospect? - A prospect has an identified email address, while a visitor does not have am identified email address. On configuring an automation rules, how many times does it match an individual prospect by default basis the rules defined. - 1