NASM: Weight Loss Specialization (7-12) Questions & Answers 100% Accurate

What is marketing? - ANSWER-a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others What is marketing centered around? - ANSWER-building & managing profitable relationships What is the first thing to do before building a marketing strategy? - ANSWER-understanding the consumer base you want to work with What is a simple, four-step process to marketing one's self and services? - ANSWER-1) understand what consumers want, 2) design marketing strategy around what customers want, 3) build a program to deliver superior value, and 4) build strong and profitable relationships with consumers, working to exceed their expectations. What should form the foundation of a marketing strategy? - ANSWER-the desires of the consumer base (in listed details) What are examples of general segments of people a fitness professional could specifically target in marketing? - ANSWER-those who desire weight loss - those who desire weight gain - youth - seniors - etc. What is a value proposition? - ANSWER-the set of benefits or values the professional promises to deliver to consumers to satisfy their needs; a statement which provides the reason why a customer should buy your services What basic steps are involved in preparing a marketing plan? - ANSWER-determining price, place, and promotion method What are three keys to building a a healthy relationship in marketing? - ANSWER-effective & open communication - superior customer service - professionalism How does a fitness professional determine the price of their services? - ANSWER-determining the overhead costs & assessing what their market will bear What is the purpose of "promotion"? - ANSWER-to communicate the benefits of your product and persuade a client to purchase your services What is the most important step in marketing for fitness professionals? - ANSWER-building customer relationships What are some "dos" for effective communication with a weight loss client? - ANSWER-inform potential clients of the overall health benefits of increasing physical activity - address long