MBA 706 - Module 3 Exam questions and answers

Product - ANSWER-_______ is the most essential decision in the 4Ps because it is what the consumer is receiving in the exchange. Intangibility - ANSWER-The extent to which you have something concrete Experience Marketing - ANSWER-Consumers ar buying the experience broadly - ANSWER-Define competition ___________ Product Mix - ANSWER-A company's product lines Breadth - ANSWER-Number of product lines. For example, Frigidaire sells refrigerators, washers, dryers, ranges, etc. Depth - ANSWER-Number of products in a line. For example, Frigidaire refrigerators have different sizes and features. More, Less - ANSWER-The more general the product line (i.e. Walmart, Target), the ______ breadth and ______ depth. Less, More - ANSWER-The more niche the product line (i.e. ice cream shop), the ______ breadth and ______ depth. Search Qualities - ANSWER-Qualities that may be evaluated prior to purchase. Experience Qualities - ANSWER-