CSFRST 2300 exam 3 Questions with Correct Answers

CSFRST 2300 exam 3 Questions with Correct Answers premium price - Answer-higher end of mass-market, less than premium, limited ability to reduce price without hurting margins, unable to manipulate prices categories of premium - Answer-super-premiums, old luxury extensions, masstige Ron Shuller - Answer-Benjamin Moore became more exclusive, level and mix can make or break, based on service premium brand communication - Answer-similar to luxury, magazines and editorials, endorsements co-branding - Answer-the practice of using the established brand names of two different companies on the same product brand growth - Answer-borrow global appeal from luxury, big potential with new socioeconomic changes, more flexibility, true global brands