Types of Brands and Co-Branding
Generic brand - Answer-consumer product does not have a recognized name or logo
because its not advertised
national brand - Answer-producer markets product or family of products under its own
brand names
private label - Answer-placed by a retailer or wholesaler on product created for it by
third party producer
captive brand - Answer-carries no evidence of its affiliation with retailer or wholesaler
individual brand - Answer-different name for each product
family brand - Answer-umbrella brand under which products are grouped with same
brand name
co-branding - Answer-two or more existing brands are combined into joint product
Generic brand - Answer-consumer product does not have a recognized name or logo
because its not advertised
national brand - Answer-producer markets product or family of products under its own
brand names
private label - Answer-placed by a retailer or wholesaler on product created for it by
third party producer
captive brand - Answer-carries no evidence of its affiliation with retailer or wholesaler
individual brand - Answer-different name for each product
family brand - Answer-umbrella brand under which products are grouped with same
brand name
co-branding - Answer-two or more existing brands are combined into joint product
