MKTG201 Week 7 Quiz

1. Question: Salespeople act on behalf of their companies by doing which of the following? 2. Question: Which of the following, according to the e-book, are NOT types of order getters; that is, they actively seek to make sales by calling on customers. 3. Question: The process of asking questions to identify a buyer's problems and needs and then tailoring a sales pitch to satisfy those needs is called . 4. Question: Which of the following are the most common ethical issues facing salespeople? 5. Question: _____is the process of identifying and qualifying leads in order to grow new business 6. Question: _____ are salespeople who are not employees of the company. They set their own hours, determine their own activities, and for the most part, manage themselves. 7. Question: _____ is a catchall phrase for the online channels of communication that build communities 8. Question: Loyalty has two dimensions. One dimension of loyalty is customer loyalty, meaning that the customer buys the product regularly and does not respond to competitors’ offerings. 9. Question: Customer satisfaction is typically defined as the feeling that a person experiences when an offering meets his or her expectations 10. Question: The CAN-SPAM Act prohibits the use of e-mail, faxes, and other technology to randomly push a message to a potential consumer